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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

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TEI 283: 2020 Summit Lessons Learned – with Chad McAllister

Product Innovation Educators

Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

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Top Product Design Companies to Work With in 2021

UX Studio: Product Management

Here is a list of the top product design companies that UX studio experts have selected in no particular order. Aplana is a privately held software development company that has been on the market for 20 years. The company’s core services include software and mobile development, blockchain solutions, testing, and quality assurance.

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The Untapped Power of the Welcome Screen for your SaaS – Templates + Examples

Userpilot

Welcome screens in SaaS apps are an underutilized piece of real estate that can be so much more than just a welcome message. And yet, according to our State of SaaS Onboarding 2020 research – 40% of SaaS businesses don’t have them at all, and the majority of the remaining 60% – are not even using their full potential.

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How Real-World Product Testing Combats Bias in Tech

Centercode

In early June of 2020, tech giant IBM announced they will stop offering facial recognition software until further anti-bias testing has been conducted. A few days later, Amazon and Microsoft followed suit, vowing to reexamine the use of their facial recognition software by law enforcement after citing similar concerns about bias.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences. When : February 17-20 Where: Virtual Who: Product Marketing experts from Sage, Salesforce, LinkedIn, Facebook, Shopify, Microsoft, Deliveroo, Honey, and many more.