Remove 2020 Remove Fractional CTO Remove Marketing Remove Product Marketing
article thumbnail

Hiring a Head of Product | Rich Mironov | BoS USA Online 2020

Business of Software Conference

Rich Mironov // Mironov Consulting. If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy.

article thumbnail

Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Video and Slides below.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. Upcoming Events.

article thumbnail

5 Product Management Conferences Not to Miss in 2020

Revulytics

As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Industry, The Product Conference, Cleveland, OH. Mind the Product. Date: July 13-14, 2020.

article thumbnail

Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. And just a slow, gradual growth. SEEDSTRAPPED.

article thumbnail

Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. One is that some stuff around product and team and building a new, a new breakout, very different product to the one that you’ve got.

article thumbnail

Remote Working | Natalie Nagele & Peldi | BoS Online Europe 2020

Business of Software Conference

Streaming direct from the USA and Italy, two titans of remote working spoke at BoS Online Europe back in 2020. In this talk, Peldi and Natalie discuss the aspects of remote worklife that are different now for working at home in result of Covid-19 including productivity, schedules, prioritisation, focus, and much more.