Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Sachin Rekhi

JANUARY 11, 2021

While I can't claim Taylor Swift's level of productivity during the pandemic with two major album releases, 2020 was still a prolific year of writing for me, publishing 18 new essays and remastering 3 existing ones. The Top 10 Deliverables of Product Managers. A Primer on Business Strategy From Hamilton Helmer's 7 Powers.

Technical Review 136

Technical Review Data Visualization Framework Vision 136

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Mind the Product

DECEMBER 24, 2020

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. The post The 10 Product Talks You Should Have Watched in 2020 appeared first on Mind the Product.

Events 186

Events Product Marketing Product Strategy Marketing 186

Product Management Unpacked

JULY 16, 2020

MSPM, the first degree program to focus exclusively on building better product managers, struck ten “51331” commemorative coins and sent them to industry leaders who represent the best of what’s happening in our field in 2020. We’re excited to share who they are with you today.

Product Research 182

Product Research User Testing Research Software Product Management 182

Amplitude

JANUARY 21, 2021

For digital businesses, there was no year more critical than 2020. Whether working with existing or new products, these teams innovated to meet the customer where they are: online. All of the honorees stood out for the ways they harnessed the power of customer data to guide innovation and build exceptional digital products. .

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Innovatemap

NOVEMBER 4, 2020

2020 has become a digital-forward year for your business, which has been easy for some but riddled with challenges for many. How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Where to get started.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)

Events 60

Events Leadership Marketing Product Management 60

Userpilot

MAY 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. Product Drive by Userpilot – 1-2 June 2020 .

Analytic Tools 96

Analytic Tools Customer Feedback Data Visualization Feedback Software 96

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 143

Education Marketing Weak Development Team Advertising 143

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Here we are in 2020 with much better data collection than we’ve ever had.

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Gainsight

DECEMBER 20, 2020

Specifically, the Customer Success world learned 10 important lessons in 2020: 1. 2020 was a stress test for recurring revenue businesses. As a CEO friend of mine remarked in March 2020: The things we’re doing in CS these days—and Gainsight is absolutely key to making it happen—are so freakin great. And ultimately, profit!

User Testing 69

User Testing Customer Experience Customer Feedback Analytic Tools 69

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Business of Software Conference

FEBRUARY 9, 2021

We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Upcoming Events.

Fractional CTO 64

Fractional CTO CTO Leadership Customer Experience 64

Centercode

JANUARY 16, 2020

In the spirit of evolution, here are the top 5 skills that members of the CV industry need to continue growing and thriving in 2020, along with resource recommendations for every skill level. Journeyman: Delta 2020, the Virtual Customer Validation Conference. Register Now for Your Free Pass for the Delta 2020 Virtual Conference.

User Testing 69

User Testing Customer Feedback Customer Experience Research Software 69

Business of Software Conference

FEBRUARY 5, 2021

In this talk from BoS Europe 2020, Sally Foote (VP of ECommerce at GoCompare) shares her experience and expertise working with some high-profile digital businesses operating at scale to manage profitable growth and innovation in their organisations. Famously, pre-automobile era, people didn’t want a car, they wanted faster horses.

Customer Feedback 52

Customer Feedback User Testing CTO Customer Experience 52

Innovatemap

OCTOBER 22, 2020

When I joined the Innovatemap team in late 2019, our primary marketing channels were in-person events and networking. We began to elevate our digital marketing through owned channels and our online community. Our website pre-2020 . By July 31, 2020, the new Innovatemap.com was live. . 2020 Outcomes .

Customer Experience 52

Customer Experience Naming Strategy Events 52

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. Product Management Playbook.

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B2B Product Management Product Manager Magazine 130

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Business of Software Conference

MARCH 2, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Don't miss out - sign up now: The post Reflections on leadership, culture, & growth | Kieran O’Neill | BoS Online Europe 2020 appeared first on Business of Software USA. Video below. Upcoming Events.

Leadership 40

Leadership CTO Customer Experience Startups 40

BrainMates

FEBRUARY 12, 2020

Updated February, 2020. As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

The Product Bistro

AUGUST 28, 2020

As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path? productmanagement #prodmgmt — ToluAyeni (@Tolu_Mercie) August 27, 2020.

Product Management 195

Product Management Product Manager Management Management 195

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers , backed by data from our 2020 Mobile Engagement Benchmark Report.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. percent of the tech workforce in 2020, up from 25.9 Brilliant men, often, but no more so than the women I encountered.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Product Management University

APRIL 23, 2020

This webinar was recorded on April 23, 2020. More Videos on a Customer Outcome Approach to Product Management & Product Marketing. With any luck, they are, albeit for different reasons perhaps. Related Articles. Stop Looking for Customer Problems.

Webinar 130

Webinar Customer Experience Article Product Marketing 130

Business of Software Conference

NOVEMBER 30, 2020

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Mixpanel

JULY 8, 2022

If you aren’t familiar with the program, it helps startups find product-market fit faster by giving them up to $50,000 in free credits a year, worth up to 430 million monthly events—more than double the number offered by comparable programs. One of our Mixpanel for Startups graduates is May , a Paris headquartered healthtech app.

Data Visualization 111

Data Visualization Dashboard Startups Analytic Tools 111

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video.

White Paper 40

White Paper Reporting Tools Customer Experience Strategy 40

Userpilot

AUGUST 31, 2021

But she won’t agree to speak” – My manager told me in February 2020, one month into my adventure with Userpilot. I was only just starting to think about the first edition of Product Drive. Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021.

Onboarding KPIs 81

Onboarding KPIs Workshop Customer Experience Product Research 81

Product Management University

APRIL 9, 2020

If there was ever a time to make sure your product priorities and marketing messages are in lockstep with the new priorities of your target customers, it’s now. While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. For example….

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Knowing your market.

Positioning 113

Positioning Product Research Customer Experience Feedback Software 113

Good Product Manager

JUNE 9, 2020

Product Management During a Market Crisis. My last post on this blog was February 9, 2020. Upcoming Presentations: Summer 2020. I recorded a webcast with John Hurley, Product Marketing Director at Amplitude: How to Make Smarter Product Bets with Customer Insights. — Jeff Lash (@jefflash) March 31, 2020.

Presentation 74

Presentation Product Management Product Manager Product Research 74

The Product Coalition

AUGUST 16, 2020

At some point, especially when you want to start marketing more systematically and go beyond the initial introduction stages within your own cycles, this definition is too wide. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

User Testing 167

User Testing Customer Experience Customer Feedback Product Strategy 167

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

User Testing 118

User Testing Definition Product Marketing Marketing 118

Innovatemap

JANUARY 26, 2021

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand.

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Research Software Web Development Web Developers Vision 98