Remove 2020 Remove Marketing Remove Naming Remove Product Marketing
article thumbnail

Why Your Outdated Website Needs a Product Marketing Refresh

Innovatemap

2020 has become a digital-forward year for your business, which has been easy for some but riddled with challenges for many. How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Where to get started.

article thumbnail

Top Product Management Leadership Priorities For 2020; Working Better with Sales and Marketing Leaders; Spring Events

Good Product Manager

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)

Events 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Product Management Leadership Priorities For 2020; Working Better with Sales and Marketing Leaders; Spring Events

Good Product Manager

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)

Events 60
article thumbnail

3 Ways To Educate the Market That Actually Work

The Product Coalition

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 142
article thumbnail

Hiring a Head of Product | Rich Mironov | BoS USA Online 2020

Business of Software Conference

We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Upcoming Events.

article thumbnail

How To Write A Product Marketing Manager (PMM) Cover Letter

PMLesson's Ace the PM Interview

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

article thumbnail

Why We Updated Our Website in 2020 and You Should, Too

Innovatemap

When I joined the Innovatemap team in late 2019, our primary marketing channels were in-person events and networking. We began to elevate our digital marketing through owned channels and our online community. Our website pre-2020 . By July 31, 2020, the new Innovatemap.com was live. . 2020 Outcomes .