Business of Software Conference

MARCH 11, 2021

In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. The header should have the date, title and name of the recipient, and address to the extent available.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Business of Software Conference

JANUARY 19, 2021

DigiDay named her a DigiDay Changemaker. In August 2020, HotJar publically dropped the Trump campaign and the GOP account (before it was cool to do so). Nandini Jammi | BoS USA Online 2020 from Business of Software Conference. Delete that Account! Transcript coming soon… Upcoming Events.

CTO 52

CTO Advertising Leadership Customer Experience 52

The Product Coalition

DECEMBER 11, 2020

It’s a lesson that all product people need to learn; you can have all the ingredients for a successful product and still fall flat on your face. By now it’s well known that Quibi, which launched in April of 2020 and raised $1.75 By October 2020, the Wall Street Journal reported that Quibi would shut down. What Went Wrong?

Reporting Tools 145

Reporting Tools Download Certifications User Testing 145

Userpilot

AUGUST 31, 2021

But she won’t agree to speak” – My manager told me in February 2020, one month into my adventure with Userpilot. I was only just starting to think about the first edition of Product Drive. So ladies and gents – here’s Product Drive 2.0.! Product Drive 2.0. Moe Ali – CEO of Product Faculty.

Onboarding KPIs 79

Onboarding KPIs Workshop Customer Experience Product Research 79

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

The Product Coalition

OCTOBER 26, 2020

The Dual Role of the Product Leader When you look at the product leader’s role (code name: CPO) compared to their peers (namely CMO, CTO, CRO, CFO), the product leader’s role stands out. It is to lead the company through its products , and that’s a huge difference. But Do You?

User Testing 126

User Testing CTO Definition Product Research 126

Innovatemap

SEPTEMBER 2, 2021

In 2020, we grew a client base outside Indianapolis until nearly half of our partners were not local. Innovatemap’s Lauren King (Product Marketer) works independently in College 201, a new private room at our Indianapolis headquarters. A new team space on the 3rd floor is now named 317. A commitment to clarity.

Naming 52

Naming Product Research Product Marketing Marketing 52

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

FEBRUARY 25, 2021

Product-led growth. in revenue in 2020. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The first steps that Quoleady, a content marketing agency, takes to onboard SaaS clients to increase their organic traffic. SaaS Content Marketing. Kevin Indig.

Research Software 64

Research Software User Testing Outbound Marketing 64

NextBigWhat

JUNE 29, 2020

Here is my take: The fact that the company is very well funded, gotten into its path of finding a meaningful product-market fit.gotten into its struggle to find product-market fit. No doubt, Quibi is a well defined product – but well defined for whom? Product-Market Fit. Happiness, and.

User Testing 69

User Testing Advertising Startups Customer Experience 69

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an So some education of your audience is always happening.

Education 141

Education Marketing Weak Development Team Advertising 141

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

OCTOBER 12, 2020

The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). In the name of affordability and reliability, ease of use wasn’t the most important quality of the car. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

The Product Coalition

SEPTEMBER 14, 2020

Unfortunately, many entrepreneurs are ignoring this difference, and in the name of being lean, are adopting a spray and pray approach: try as many directions as possible, and see what holds. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an While this is very true, the nuances here matter.

Startups 100

Startups User Testing Agile Product Research 100

Intercom, Inc.

NOVEMBER 3, 2022

. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. And so, we have things like a fish that loads the schedule within the product. There are advantages to that, I think.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

OCTOBER 18, 2020

The new pitch typically works much better than the older one (which in many cases was not built with a product strategy in mind, but rather a more generic company strategy). While the execution side is important, and the CPOs should definitely come up with a delivery plan, my recommendation is to not let go of the product strategy just yet.

User Testing 108

User Testing B2C Customer Experience Weak Development Team 108

UX Studio: Product Management

SEPTEMBER 16, 2021

Besides, we help startups create their digital experiences, like Xeropan, a language learning app, or Zignaly, a crypto trading platform, just to name a few. . As an expert design agency, we offer product design, and user experience research services, UX consulting, and customized solutions to address our clients’ challenges.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

MAY 19, 2021

When you first hear this question, your first reaction might be: “Well, it depends on the size of the company and their product’s maturity.”. These definitely play a role, but a study by SaaS Capital in 2020 found that one of the most influential factors is whether you are VC-backed or bootstrapped.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

JANUARY 12, 2020

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 4, 2020.

Customer Experience 78

Customer Experience User Testing Technology Books 78

Gainsight

OCTOBER 14, 2020

With the year 2020 delivering what it has, we can all feel nostalgic about turning back the hands of time to a simpler life of socializing, hugging, and unrestricted travel. . Bessemer invests in beloved tech, including Twilio, Shopify, and DocuSign, while OpenView invests in household names, including DataDog, Calendly, and Expensify.

Product Research 52

Product Research Feedback Software User Testing Customer Feedback 52

The Product Coalition

AUGUST 9, 2020

While I personally find it too smug (because truth to be told there are alternatives, and I’m sure Spotify is well aware of them), there are a number of lessons we can learn from this ad as product leaders when it comes to competition. You will understand your product much better after that.

User Testing 78

User Testing Customer Experience Research Software Positioning 78

Userpilot

NOVEMBER 26, 2019

2020 is fast approaching, and it’s important to make sure you have the best tools in place to start the year in the best possible way. More and more SaaS companies are recognizing the amazing value that product-led growth provides. It took me less than an hour to create my first experience and deploy it on our production site.”

Analytic Tools 14

Analytic Tools Feedback Software Data Visualization Customer Feedback 14

Dear Strategy

DECEMBER 16, 2019

With that said, what I really wanted to do in this particular post is give a little preview of what we have in store for 2020. And, don’t worry, we don’t plan on sharing the names of any specific companies or organizations; so you won’t have to either. And what a nice boost to receive as we move into our next 100 episodes and beyond!

Strategy 59

Strategy Workshop Blog Education 59

Userpilot

NOVEMBER 1, 2021

The more your new customers activate, the better the job your product marketing team is doing on onboarding. If you don't segment your users, you're likely to make a big mistake that SaaS teams often make in their onboarding: namely creating linear product tours. Greet your customer by their first name.

Onboarding KPIs 92

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 92

Intercom, Inc.

JANUARY 16, 2020

John: Why the switch of name from RealtimeBoard to Miro? We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. So we wanted to bring a little bit of art into the day-to-day job of each person who uses our product. I mean, what can we expect in 2020?

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Userpilot

MARCH 11, 2022

Openview is a US-based market capital company specializing in product-led growth and supporting SaaS companies during the expansion stage. The Expansion Saas Benchmarks 2020 ”was designed specifically to enable operators to compare themselves against their exact peers across the metrics that matter most in a SaaS business.”

Analytic Tools 91

Analytic Tools Data Visualization Research Software Feedback Software 91

Business of Software Conference

MARCH 5, 2021

I’ve noticed this over and over in conversations with attendees, Q&A sessions with speakers, and as a user of several products made by the community (I’m looking at you, YouCanBook.Me , Zapier , Doist , and Balsamiq , to name but a few). Paddy at his 1st Business of Software. Fair to say he was tired at the end of the week!

Customer Experience 52

Customer Experience CTO Events Customer Feedback 52

The Product Coalition

APRIL 5, 2020

the names, characters, businesses, places, events, and identifying details have been changed to protect the reputations and privacy of all parties involved. One common practice for language services companies is to place the names and logos of the large companies they have worked with, on their website as a way to attract business.

Systems Review 78

Systems Review Software Review Research Software User Testing 78

The Product Coalition

JUNE 9, 2020

We managed to officially launch the new version of the app, now under the name Elium, and we raise a 4m€ Series A. The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. In March 2020, after 3.5

Research Software 79

Research Software Startups Product Research Customer Experience 79

Userpilot

APRIL 30, 2021

Here are our top recommendations for marketing agencies to partner with as a SaaS business: 1. Grow and Convert is a world-renowned agency that specializes in content marketing. It takes its name from combining the skill sets of Benji Hyam, a content marketer (”Grow”), and Devesh Khanal, a conversion rate expert (”Convert”).

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Gainsight

MARCH 19, 2020

Instead it’s going to be about a deep understanding of the customer, product market fit, and driving key strategic discussions with the CEO and exec team to truly move the net retention needle. Our company launched in 2020. The Success leader is the gatekeeper of the company’s most precious asset—deep customer insights.

Weak Development Team 59

Weak Development Team Data Visualization Reporting Tools User Testing 59

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Gainsight

MARCH 9, 2020

Instead it’s going to be about a deep understanding of the customer, product market fit, and driving key strategic discussions with the CEO and exec team to truly move the net retention needle. Our company launched in 2020. The Success leader is the gatekeeper of the company’s most precious asset—deep customer insights.

Weak Development Team 52

Weak Development Team Data Visualization Reporting Tools User Testing 52

Intercom, Inc.

MARCH 12, 2020

It’s when a company recognizes you by name, knows your preferences, and delivers on them. But we wake up now in 2020 and think, ‘Oh my gosh, things have changed.’ Ali: I’m a product marketer. The publisher came up with the name. Many view memberships and subscriptions as the model of the future. Ali: Awesome.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164