Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Innovatemap

AUGUST 12, 2021

It was a record year for VC in 2020, despite the pandemic and the economic downturn, according to the National Venture Capital Association. The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding.

Startups 52

Startups Product Research User Testing Research Software 52

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. percent of the tech workforce in 2020, up from 25.9 Brilliant men, often, but no more so than the women I encountered.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Business of Software Conference

MARCH 2, 2021

He’s co-founder/CEO of his fourth startup, Thread. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Don't miss out - sign up now: The post Reflections on leadership, culture, & growth | Kieran O’Neill | BoS Online Europe 2020 appeared first on Business of Software USA.

Leadership 40

Leadership CTO Customer Experience Startups 40

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Knowing your market.

Positioning 117

Positioning Product Research Customer Experience Feedback Software 117

Bain Public

JANUARY 21, 2020

In collaboration with Notman House and chosen from a list of 13 startups, starting January 2020, we will be providing our Product Capability Building Program for Pre-Seed Founders, pro bono to LUCA Theory, a rising Montreal startup. We care about user problems and how products fit into their lives. Why Pro Bono?

User Testing 52

User Testing Feedback Software Startups Customer Experience 52

Innovatemap

JANUARY 26, 2021

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand.

Research Software 98

Research Software Web Development Web Developers Vision 98

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Now I’m a startup.

Research Software 64

Research Software User Testing Positioning Product Research 64

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

User Testing 118

User Testing Definition Product Marketing Marketing 118

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

NOVEMBER 15, 2020

The tendency is to directly apply approaches from standard venture-backed startups or big business strategy because these are familiar (and easy to Google). The way to address the problem or pursue the opportunity is then informed by market trends and aggregated feedback. Trends and markets that are deemed too small are culled.

User Testing 106

User Testing Customer Feedback Feedback Software Product Research 106

The Product Coalition

AUGUST 16, 2020

At some point, especially when you want to start marketing more systematically and go beyond the initial introduction stages within your own cycles, this definition is too wide. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

User Testing 165

User Testing Customer Experience Customer Feedback Product Strategy 165

The Product Coalition

OCTOBER 26, 2020

Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 126

User Testing CTO Definition Product Research 126

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

NextBigWhat

JUNE 29, 2020

Quibi, the much hyped startup has failed to achieve its target of 7.2 The short mobile video product secured original content (licensed from Hollywood A-listers like Steven Spielberg) as part of its launch strategy. . Quibi failed to read the market. No doubt, Quibi is a well defined product – but well defined for whom?

User Testing 69

User Testing Advertising Startups Customer Experience 69

Innovatemap

JANUARY 26, 2022

The city has a concentration of DTC and B2C startups and scale-ups with product needs. The advantage a founder has when working with us is that they get a team of product experts who have experience with hundreds of startups and scaleups. It’s experience that individual product hires won’t typically have.

B2C 52

B2C Vision Research Software B2B 52

Innovatemap

JULY 21, 2021

Boost , founded by Josh Owens (Chief Executive Officer) and Ben Motz (Chief Research Officer) in 2020, addresses a universal issue. With an innovative new tool and a market in need of innovation, Josh was ready to make his product stand out — so he came to Innovatemap.

Research Software 52

Research Software Education Data Visualization User Testing 52

Bain Public

MARCH 20, 2021

He held leadership roles at Bay Area startups and high growth organizations like WatchMojo -- helping establish product functions, as well as large strategic consulting companies such as Edelman where he organized product-led initiatives across national/regional offices. Reach out to me at info@bainpublic.com.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

DECEMBER 29, 2020

It’s also very common when you’re in the job-hunting phase of your product career. Product Managers can transition into their roles from all areas of business, which is a breeding ground for self-doubt. Confused about product-market fit? A lack of technical know-how can also be a source of uncertainty in your skillset.

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

Business of Software Conference

SEPTEMBER 1, 2022

since 2020 Q1 (Pre-covid). Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. It took a radical rethink of product, marketing and internal processes to make progress before ultimately, becoming a core piece of Shopify’s business.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

The Product Coalition

JULY 10, 2020

Here we’ll take a look at why Product Managers have all the skills to become great CEOs, and some rising stars of tech who did just that! You might also be interested in: How Much Can You Make as a Product Manager in 2020 Why Do Product Managers Make Great CEOs? of the browser market. Lots and lots of meetings.

Product Management 100

Product Management Product Manager Management Management 100

Bain Public

JUNE 7, 2020

A cohort of 16 students will participate in four different workshops that range from business model canvas to product/market fit, fundraising & legal, and storytelling for entrepreneurs. Title: Women’s Founder Project: Product/Market Fit. Where: Online Workshop Series (available to 2020 cohort only).

Workshop 52

Workshop Customer Experience User Testing Leadership 52

The Product Coalition

DECEMBER 21, 2020

For example, a product onboarding issue can be solved with better documentation, a change in product design, or even better marketing focus to make sure people know what to expect when they get to experience the product. As a mature startup CEO once told me, “this is a decision I simply cannot make”.

Presentation 147

Presentation Customer Experience User Testing Data Visualization 147

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Mixpanel

NOVEMBER 9, 2020

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

The Product Coalition

JUNE 14, 2020

They help you to find your product-market fit , get stakeholder and user feedback, and start building buzz around your upcoming launch. The meaning of MVP is Minimum Viable Product. It’s the bare minimum version of your product that still solves the problem for your customers. The P stands for Product after all.

User Testing 103

User Testing Feedback Software Customer Experience Data Visualization 103

Mixpanel

APRIL 27, 2022

What was it that made the company adopt more product-led methods to its growth, and what do things like sales and user conversion motions look like at Hootsuite today? Prior to 2020, Hootsuite was mostly sales-led. You need to widely test what you’re putting in the market. You need to validate that general demand is there.”

Data Visualization 80

Data Visualization Customer Experience User Testing Customer Feedback 80

Business of Software Conference

JULY 29, 2019

Sales & Marketing. BoS USA 2019 BoS Europe 2020. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. Tendayi Viki works with entrepreneurs in startups and large corporates who are looking to innovate. Building Teams.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Our client portfolio is rich and diverse.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

The Product Coalition

OCTOBER 12, 2020

In the beginning of June 2020, we had enough cash to sustain ourselves for 2 years, and had decided to pivot. At the time, we weren’t sure if we needed to move away from our product, on which revenues were growing very slowly, or not. The market size: is about our overall offer?—?does Can it reach a good market size?

Startups 148

Startups Analytic Tools User Testing User Friction 148

Userpilot

JANUARY 28, 2021

One of Product Manager’s basic responsibilities (or Product Owner’s – if your work in a larger organisation ) is translating the market requirements into a product roadmap – and creating stories, epics and tasks for the development team. But first: it will be much easier if you join a product company.

Research Software 98

Research Software Customer Experience User Testing Feedback Software 98

The Basics of Product Management

JULY 21, 2020

However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. The Jio Glass was announced on 16 July, 2020. It is all a question about timing and finding the right product market fit.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52

Mind the Product

NOVEMBER 13, 2019

However, just seven years ago, she had no idea what product management was. Unsure of what tech career path she wanted to tread, Oluwatobi’s career began at a startup. I’ve also been lucky enough to work in a developing startup where there were plenty of opportunities,” she says. Support From Within.

Product Management 110

Product Management Product Manager Customer Experience Management 110

Business of Software Conference

JUNE 21, 2019

The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Here are our 5 key takeaways from the book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Andrew Chen

JANUARY 15, 2024

It’s been a success, now in a dozen markets, translated into many languages (including Japanese, Chinese, Spanish, Russian, etc). “Network effects” was another, since we were talking about it at a16z all the time, but when it came time to look at the metrics and answer the question — OK so does this product have it!??

Books 66

Books User Testing Research Software Customer Experience 66

Intercom, Inc.

DECEMBER 19, 2019

In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. In this roundup of the year’s greatest hits, you’ll hear from: Ryan Bonnici, Chief Marketing Officer at G2.com. Ceci Stallsmith, Director of Platform Marketing at Slack. Des Traynor and Paul Adams, Intercom on Product.

Feedback Software 32

Feedback Software User Testing Download Systems Review 32