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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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Freemium to Premium: How Companies Nudge You To Upgrade

The Product Coalition

According to a 2020 study by the Human-Computer Interaction (HCI) conference on user experience and ad placement, ads are strategically placed, interrupting your learning flow just as you are feeling a sense of accomplishment. For example, Duolingo’s daily streak system encourages consistent learning.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Outcomes Over Hours.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Outcomes Over Hours.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Outcomes Over Hours.

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The Ultimate Guide to Product Management for SaaS – SaaS Product Management explained by 10 SaaS PMs

Userpilot

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. And you had to own all the servers. Nightmare, right?

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Successfully launching a product requires proper planning which usually follows specific steps and checklists. Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing.