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She advises executives around the world regarding product management. In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Andrea Saez – Writer, Speaker, Advisor | Sr PMM @ Product School.
She has an extensive background in Customer Experience and Telecommunications fields, with more than 15 years of experience working both as a designer and researcher, while also leading large teams. But I also advise designers not to oversee the business side of the relationship. So just to give you an idea. So that’s amazing.
If you see onboarding in the broader sense as customer education , there are few things more essential than educating your customer about how to derive value from your product. Take the user on an interactive walkthrough. Customer education shouldn’t end after primary onboarding. The “Aha Moment,” leading to activation.
Do we create any value for our business for our customers? What outcomes are we driving for our customers and for our business? We forget it’s not really just about our preferences, it’s about our customer; the need we’re trying to solve. Your responsibility is to deliver these outputs ‘.
If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. User onboarding is synonymous with educating your customer to get the most out of your product. Educating a customer about your product is just like learning in real life.
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