Product Talk
MARCH 2, 2022
Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.
Product Talk
DECEMBER 7, 2022
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
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Product Talk
SEPTEMBER 20, 2023
And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.
Gainsight
JULY 1, 2022
Instead, companies are searching for ways to successfully maximize customer lifetime value by lowering Customer Acquisition Cost (CAC) and improving Net Revenue Retention (NRR)—but do so without drastically increasing spending with high-touch resources. Make the product itself a key player in the customer lifecycle and experience. .
Userpilot
APRIL 18, 2024
If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.
Bain Public
NOVEMBER 21, 2022
Bain Public’s associate product managers, Abigail Ramirez Villarroel and Tudor Gafiuc , attended the INDUSTRY: The Product Conference in Cleveland on September 20-21st, 2022. For example, for WatchMojo , they have an internal tool [ Unity ] but they aren’t selling it to customers. About INDUSTRY. About INDUSTRY's Fireside Chat.
Userpilot
MAY 19, 2021
You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. In the B2B SaaS marketing space, create assets that: solve a specific pain point for your audience. However, low email deliverability can set you back and make you lose some customers. Wanna join?
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