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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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The 14 Best Event Tracking Tools for SaaS Companies

Userpilot

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. If you need an in-app tracking tool, your options include dedicated analytics tools or product adoption solutions.

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14 Zendesk Integrations SaaS Companies Need in 2023

Userpilot

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it!

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

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The Ultimate Guide to Product Data Analytics for PMs

Userpilot

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. To get quicker results, you’ll need to leverage paid marketing.

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Cohort Analysis: Comprehensive Guide for SaaS

Userpilot

Cohort analysis is one of the most useful kinds of product analytics reports. TL;DR Cohort analysis involves tracking and analyzing how different groups of users with common characteristics behave inside the product. Behavioral cohorts are made up of users who interact with the product in a similar way.