Gainsight
APRIL 10, 2023
By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game.
Usersnap
FEBRUARY 14, 2023
Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!
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Department of Product
JANUARY 17, 2023
Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. That is, maximising the potential price a specific segment of your audience might pay, without negatively impacting the overall experience for all users. API-driven model API product management is still in its relative infancy.
The Product Coalition
DECEMBER 31, 2023
As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy. Whether your product is B2B or B2C, it’s people who buy it, and these people need to go through a certain journey to be able to say yes (and get others to agree if you are B2B).
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
Are you looking to elevate your CX support strategy? With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey.
Intercom, Inc.
MARCH 28, 2022
Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences.
Gainsight
NOVEMBER 23, 2022
Robin van Lieshout, founder of inSided, and I are already reminiscing about customer conversations and micro piglets, digital-led strategy and Dutch clogs. Nearly every conversation with CS and community practitioners started with: “how can I make Community a core part of our digital-led CS strategy?” The ultimate goal?
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