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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Create a targeted go-to-market strategy for your launch plan.

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14 User Behavior Trends For SaaS in 2024

Userpilot

Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Many consumer behavior trends, such as influencer marketing and social commerce, aren’t as popular in the SaaS industry.

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How to Leverage AI in SaaS? (+Best Tools)

Userpilot

In 2023, over 26% of investments in American startups were directed toward AI-related companies. From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. About 73% of U.S.

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Product Briefing – November 2, 2023

Department of Product

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”. One video has amassed over 3.4 million views.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

Notes from the Sigmacorns at BoS USA 2023. Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

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Tools of the Trade: Using Personal Knowledge Management to Solve Problems and Boost Creativity

Product Talk

Whether you’re trying to keep track of everything you learn about your customers during continuous discovery , keep tabs on the latest thought leadership and learnings from others in the industry, or keep on top of all the newest products on the market, you can quickly get overwhelmed. So how do you keep up?