UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development. 7 – Kreatik Kreatik is a dynamic digital marketing and design agency that specializes in creating innovative and impactful digital experiences.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Business of Software Conference

JULY 19, 2023

While Barbie’s popularity initially stemmed from her fashionable looks and various accessories, the doll’s evolution over the years has been closely tied to advancements in software and digital marketing. Moreover, their adoption of diverse business models has proven fruitful in ensuring sustained growth and customer loyalty.

User Friction 98

User Friction Customer Feedback Advertising Differentiation 98

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? CS teams focus on how to deliver and uphold the value proposition promised by Marketing and Sales.

Education 52

Education Customer Experience Data Visualization Advertising 52

Usersnap

JUNE 27, 2023

Then categorize data into actionable tasks, separating bug reports from feature requests and differentiating between short and long-term goals. Marketers can utilize online networks to tailor messages and reach potential testers effectively. Iterate the process Iterating the beta testing process is crucial for product development.

User Testing 52

User Testing Data Visualization Product Research Customer Feedback 52

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. The company also leveraged data analytics to personalize recommendations and improve the user experience.

Analytic Tools 99

Analytic Tools Entertainment Customer Experience Data Visualization 99

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Their reliance on established sales and marketing playbooks worried Steve. They were given his support to do something different.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Many consumer behavior trends, such as influencer marketing and social commerce, aren’t as popular in the SaaS industry.

Analytic Tools 92

Analytic Tools Data Visualization User Testing Reporting Tools 92

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Create a targeted go-to-market strategy for your launch plan.

Product launches 81

Product launches User Testing Product Research ChatGPT 81

Gainsight

JULY 11, 2023

By Steve Cornwell, July 11, 2023 This morning, we announced that Gainsight acquired Northpass in the most exciting moment in my 20 years of company building and the most defining moment in the history of Digital Customer Education. I want to share how this acquisition came together and what it means for our customers and industry.

Education 40

Education Vision Customer Experience Differentiation 40

Andrew Chen

AUGUST 8, 2023

And in 2023, 80% of the Games Fund’s investments have had a major AI component – either reinventing core gameplay or creating tools We need to balance our approach to include all key areas of games, but also adapt to new trends. But the games market is resilient! In Q1 alone, we met over 100 AI x Games companies.

Entertainment 68

Entertainment Travel Differentiation Startups 68

Userpilot

APRIL 24, 2024

In 2023, over 26% of investments in American startups were directed toward AI-related companies. From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. About 73% of U.S.

Analytic Tools 68

Analytic Tools Feedback Software Data Visualization Reporting Tools 68

Business of Software Conference

SEPTEMBER 1, 2022

Checkout extensibility will probably bump this even higher in Q1 2023. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. Can we test the market without committing to build a significant new product? Shopify Plus has grown ~2x (!!)

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Modus Create

MAY 28, 2024

In our 2023 research, 39% of enterprises cited AI as a top initiative in the coming year, more than any other initiative. Assessing your AI adoption priorities Finding a starting point involves assessing how AI fits into your existing priorities.

Reporting Tools 64

Reporting Tools Data Visualization Research Software Weak Development Team 64

Revulytics

OCTOBER 17, 2019

And while the cloud computing market is expected to grow at a compounded annual growth rate (CAGR) of 22.3 And while the cloud computing market is expected to grow at a compounded annual growth rate (CAGR) of 22.3 Software market revenue worldwide is expected to be $507.2 Challenges for Desktop Software Vendors.

Data Visualization 71

Data Visualization Analytic Tools Customer Feedback Customer Experience 71

Usersnap

SEPTEMBER 12, 2023

The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc. Pricing research is an act of investigation and validation of the market demand and supply. What is pricing research? What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Department of Product

MAY 22, 2020

Marketing – how will you tell people that you’ve built something? Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. Marketing It’s a similar story for product marketing. Sales – how will you sell what you’re building?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

eG Innovations

MARCH 16, 2023

On February 24th 2023, eG Innovations signed a sole distributorship contract in South Korea with HCINFO at HCINFO’s new office, a company specializing in upgrading IT infrastructure operations. Q: What product differentials does eG Innovations offer to the South Korean market?

Enterprise 52

Enterprise Banking Dashboard Differentiation 52

Revulytics

DECEMBER 12, 2019

Gartner predicts that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Growth respondents were significantly more likely to invest in systems and tools than nongrowth respondents (73.9%

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Department of Product

NOVEMBER 2, 2023

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”. One video has amassed over 3.4 million views.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Usersnap

JULY 26, 2023

As the digital landscape becomes increasingly crowded, a customer-centric approach helps businesses differentiate themselves, stay relevant, and remain competitive. Focusing on the customer can create unique and memorable experiences that differentiate you from the competition.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. In crowded markets, the more competitors, the more certain we are that what our competitors are doing must be the right solution to all possible known problems.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Business of Software Conference

OCTOBER 11, 2023

Notes from the Sigmacorns at BoS USA 2023. Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. Register here for FREE! Chan Kim and Renée Mauborgne.

Analytic Tools 62

Analytic Tools Data Visualization Feedback Software User Testing 62

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. Register here for FREE! Chan Kim and Renée Mauborgne.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Gainsight

MAY 18, 2023

On day 2 of Pulse 2023, we’re FIRED UP about exciting news from some of the most innovative Gainsight teammates. Jake Ellis, Principal Product Evangelist at Gainsight, added “Digital isn’t just a segment; it’s a strategy for differentiation.” And no, we aren’t talking about our esteemed canine guests from Fosters & Paws.

Generative AI 52

Generative AI Data Visualization Reporting Tools Analytic Tools 52

The Product Coalition

FEBRUARY 22, 2023

Although the Web3 realm has other elements, such as cryptos, decentralized finance (DeFi), metaverses, and hardcore blockchain solutions, the market scope for non-fungible tokens is comparatively higher this year. This model can be a lucrative venture option in 2023 as the NFT world revives. Why Particularly Choose an NFT Business?

Research Software 117

Research Software Technical Review Customer Experience User Testing 117

The Product Coalition

DECEMBER 17, 2023

The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. They were built to serve much smaller shops than the ones we targeted.

Technical Review 118

Technical Review Weak Development Team User Testing Systems Review 118

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. What are our differentiators? These include: Very Disappointed score, LTV, NPS, CAC.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Department of Product

AUGUST 2, 2020

Users may have been acquired through content marketing or social ads. Landing on a marketing landing page which uses a completely different vocabulary and tone of voice to the product itself can be jarring and off putting. Content and the customer lifecycle If you think about it, content is central to the lifecycle of a customer.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Product Talk

DECEMBER 6, 2023

In my book Continuous Discovery Habits , I distinguished between three types of outcomes : Business outcomes measure the health of the business and are typically financial metrics like grow revenue, increase market share, or reduce churn. Opportunities expose gaps in the market where we can immediately create value for our customers.

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

Intercom, Inc.

NOVEMBER 30, 2022

But amidst the content marketing, the advice was there: get back to reality. So as we look at 2023 and think about what we spend, where we spend it, what we build, who do we build, why do we build for them, what we say to prospects, and how we compete with competitors, there’s a few thoughts I’d like to share.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

ProductPlan

JUNE 1, 2023

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. In short, organizations are making the wrong bets rather than messing up on the go-to-market or implementation fronts.

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

Userpilot

MAY 8, 2024

Localize product experiences for different markets to increase inclusivity and usability. Additionally, by effectively meeting customer needs, companies can differentiate themselves in a competitive market, enhance their brand reputation, and ultimately increase revenue. What are the different types of customer needs?

Data Visualization 91

Data Visualization User Testing Customer Feedback Analytic Tools 91

Product Talk

APRIL 17, 2024

And product marketing as well. One of the insights I had when I reflected on 2023 is that the team has done an amazing job when it comes to the define, build, and measure phases. We’ve done the classical target market research, which is important for vision as well. Teresa: Okay. Yes, great. Is that fair? Stephanie: I am.

Product Research 220

Product Research User Testing Data Visualization Research Software 220

Userpilot

OCTOBER 30, 2023

As SaaS categories become increasingly competitive, customer retention optimization emerges as the key differentiator between thriving and fading companies. Boost word-of-mouth marketing and online referrals. Word-of-mouth marketing, driven by customer loyalty, is a powerful tool for acquiring new customers. Don’t freak out.

Feedback Software 80

Feedback Software Analytic Tools Customer Feedback Customer Experience 80