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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

Notes from the Sigmacorns at BoS USA 2023. As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

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Six Types of Competition That You Must Be Aware Of

The Product Coalition

It didn’t mean that there was no competition (which is usually a very bad sign), but that the traditional search engines weren’t it. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. But our real competition wasn’t there.

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”.

Education 109
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Are you Solving Customer Problems or Just Building Features?

ProductPlan

All those new features might look good on a product comparison matrix and give salespeople a new angle when pitching reluctant prospects, but none of it matters if those features aren’t solving real customer problems. Where are product teams getting their feature ideas? Why do product teams become feature factories?

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost.