2024, Marketing, Product launches and Product Manager

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

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APRIL 29, 2024

How product managers can master product innovation management Today we’re talking about product innovation management, one of the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know how to create new value for our customers.

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Twilio Segment’s head of tech alliances on the state of CDP and where product analytics fits in

Mixpanel

FEBRUARY 21, 2023

At Smartcar , the marketing team uses Mixpanel and Twilio Segment to analyze data and then deploy campaigns informed by that data with Intercom. There’s also been a recent change in the analytics category with Google Analytics sunsetting its GA Universal product in favor of GA4 later this year.

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Product Management Today

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Twilio Segment’s head of tech alliances on the state of CDP and where product analytics fits in

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