2024, Marketing, Product launches and Testing

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

APRIL 29, 2024

Successful product innovation is challenging because it doesn’t just happen by accident. Your competency with these concepts in the Body of Knowledge helps equip you to turn this around and be more successful creating products customers love and that generate revenue for your organization.

User Testing

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Twilio Segment’s head of tech alliances on the state of CDP and where product analytics fits in

Mixpanel

FEBRUARY 21, 2023

At Smartcar , the marketing team uses Mixpanel and Twilio Segment to analyze data and then deploy campaigns informed by that data with Intercom. There’s also been a recent change in the analytics category with Google Analytics sunsetting its GA Universal product in favor of GA4 later this year.

Data Visualization

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Product Management Today

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Twilio Segment’s head of tech alliances on the state of CDP and where product analytics fits in

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