Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. User interviews Website analytics Product analytics , and more. Next, analyze the data to find similarities and patterns among your users.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 87

Research Software Data Visualization User Testing Marketing 87

Mind the Product

APRIL 24, 2018

We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. We didn’t know know if our sales predictions were good or bad. Early numbers indicated that our growth predictions were very wrong.

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

Userpilot

JUNE 2, 2022

But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. In-app self-service support reduces churn by empowering customers to solve repetitive problems on their own. What is B2B SaaS?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

The Product Coalition

OCTOBER 30, 2019

They can drastically change your app through analytics, marketing and payment services. There are 100s of options on the market. Quantitative Analytics Image Source Quantitative Analytics describes data that can be expressed in numbers, for example graphs and charts.

Analytic Tools 85

Analytic Tools Data Visualization Feedback Software User Testing 85

Usersnap

NOVEMBER 17, 2022

In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. You can connect them all to HubSpot, which pulls the data into a centralized system.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

JULY 30, 2023

It generally involves creating brand awareness and driving prospects down the marketing funnel until they convert to paying customers. The cost of acquisition typically includes the expenses associated with marketing and sales, such as promotional campaigns, sales commissions, and advertising. What is customer retention?

Customer Experience 94

Customer Experience Customer Feedback User Testing Data Visualization 94

Amplitude

DECEMBER 2, 2020

Gartner also reports that 81% of organizations expect to compete primarily on CX every year. Product intelligence: a combination of data management, product analytics, and behavioral targeting. These insights empower businesses to build better products and continuously improve their CX.

Customer Experience 93

Customer Experience Data Visualization Analytic Tools Reporting Tools 93

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Data-driven decisions. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with.

Customer Experience 89

Customer Experience User Testing Customer Feedback Feedback Software 89

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. Use various kinds of microsurveys to gather qualitative data before creating user personas. The main purpose of market segments is to understand whether your product or brand will resonate among the target market.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

NOVEMBER 24, 2023

If you want to help grow your product, consider Userpilot. It was a suite of no-code tools that you can use to help improve your product’s growth. Customer retention keeps existing customers engaged and committed to a brand or product. Book a demo now to find out more. What is customer acquisition?

Customer Experience 102

Customer Experience Customer Feedback User Testing Data Visualization 102

BrainMates

SEPTEMBER 4, 2023

You can be a product-led organisation without implementing a product-led growth strategy, but it is hard, if not impossible, to implement the other way around. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. Is the product easy to explain?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

NOVEMBER 28, 2022

A high churn rate leads to low customer lifetime value and a negative brand image. There are two reasons for this: Onboarding is where you prove to the customer that your product can solve their problems. They’ve seen your fancy advertising, but the onboarding experience tells them if you were sugarcoating. Lack of connection.

Feedback Software 97

Feedback Software Analytic Tools User Friction Customer Feedback 97

Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. You know you need to find testers… But sourcing people who strike the right balance of experience, first-time usage, and insight is a massive challenge. When should you use beta testing? What is beta testing?

User Testing 96

User Testing Feedback Software Analytic Tools Research Software 96

Userpilot

NOVEMBER 22, 2023

Hubspot customer journey analytics can help product managers tap into the pulse of their target customers. You can understand their journey, gain insights to improve their experience and connect your customer experience efforts to desired financial outcomes. HubSpot customer journey analytics.

Data Visualization 92

Data Visualization Analytic Tools Customer Experience Customer Feedback 92

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble.

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble.

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble.

User Testing 40

User Testing Branding Data Visualization Research Software 40

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. Product Hunt is a good place to launch for SaaS start-ups.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

JANUARY 12, 2024

Graphs and charts are a great way to display statistics and visualize data points. As we move deeper into the era of data, data visualization is even more important. It helps product managers motivate teams to action, impress stakeholders, and quickly derive actionable insights.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Research Software 105

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

AUGUST 14, 2023

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Feedback 97

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? The way customers feel about the product is your new brand.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

B2B Product Management

SEPTEMBER 29, 2023

It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. And B2C products are products or services that are sold directly to consumers.

B2C 52

B2C B2B Reporting Tools User Testing 52

Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? You can find a full transcript below.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

The Product Coalition

DECEMBER 19, 2019

This process includes discovering the company, initially interacting with it, billing, and using and protecting the brand. User experience and customer service are two components of customer experience. Less words, more data. Customer experience represents all of the interactions between a client and a company.

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Take email automation tools.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98