Advertising Branding Product launches Product Strategy 
Userpilot
NOVEMBER 21, 2022
What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?
PMLesson's Ace the PM Interview
APRIL 25, 2022
This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. What's your favorite brand and why?
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ProductPlan
MARCH 17, 2020
So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.
Usersnap
APRIL 29, 2023
.” While that might be a good starting point, we’ve also gone ahead and included a few prompts and ideas-based product management tasks that can be time-intensive. Write a 1-pager that explains the product vision to the design & marketing team.” Write a brief PRD for this feature.” Write a go-to-market plan.”
Userpilot
MARCH 8, 2022
How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.
The Product Coalition
FEBRUARY 11, 2023
Start advertising on marketing platforms using the messages you’ve just created for various audience members. Know Your Competition and Their Value Proposition Who already offers what you’re launching? Is there a demand for the product, or is the market oversaturated? Have you ever tried to apply a GTM approach before?
Department of Product
MAY 22, 2020
Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Can I customise it with my own branding? Feature factories care little about the answers. Does it send emails automatically?
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