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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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Adoption Rate: How to Understand, Track, and Improve It

Userpilot

What’s one of the biggest factors impacting how many users use your product ? The higher your adoption rate, the more customers will use your product, resulting in more revenue. TL;DR Adoption rate measures how quickly new features or products gain popularity and usage, indicating their success and user appeal.

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15 Best In-App Messaging Examples To Improve Customer Engagement In SaaS

Userpilot

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD.

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Product-Led Growth Metrics in SaaS & 5 Tips To Improve Them

Userpilot

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. So let’s find out what these metrics are and how you can improve them to achieve customer success.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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SaaS Growth: Metrics, Strategies, And Trends – The Ultimate Guide For 2021

Userpilot

To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. You can measure growth by using various metrics like pirate metrics. Dave McClure’s Pirate Metrics. Pirate Metrics consist of: Acquisition.

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How to Use the PLG Motion to Drive Growth

Userpilot

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. Users prefer the self-service model of PLG to the traditional sales-led approach. For example, the sales could own the revenue metrics like MRR or CLV.