Andrew Chen

JUNE 26, 2017

These trends are being driven by the biggest players – Google/Facebook, et al – but also by the significant leveling up around of practitioners in design/PM/data/growth. Superior tooling. In 2017, Facebook counts over 5 million advertisers on its platform, up from 4 million in Q3 of last year and 2 million in 2015.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

ProductPlan

MARCH 17, 2020

upsell new services). Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Promotion and advertising. Product development. Product launch. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Sachin Rekhi

AUGUST 6, 2015

It all starts with a clear hypothesis on who the target audience is for your product or service. Before getting into the specific solution your product or service provides, it's important to have a clear understanding of the specific problem or pain point that your solution solves for. Strategic Differentiation. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

Dear Strategy

AUGUST 27, 2018

That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level. Inbound and Outbound Marketing. So, let’s give that a whirl. You can still find that article by clicking here.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

AUGUST 23, 2023

Value chain analysis must factor in primary and support activities, probe customers to uncover insights, and incorporate feedback during product development and quality control processes. Value chain analysis matters most to startups who don’t have much initial data to work with. What is the customer value chain concept?

User Testing 91

User Testing Customer Feedback Feedback Software User Friction 91

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. A big, notable one has been outdoor advertising, which we can talk more about. Here are five quick takeaways: Break some rules. We’ve been really, really good at ground game.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Because it’s messenger-based, the right conversational support tool becomes a powerful, searchable database.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129