Intercom, Inc.

MAY 14, 2018

Paid advertising: Still relevant? 76%: Buyers are most willing to exchange their information for white papers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%). Improve your video marketing: How we scaled product demos at Intercom. Intercom on Customer Engagement (ebook).

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Userpilot

JANUARY 8, 2024

Book a demo now to begin. Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

Userpilot

SEPTEMBER 20, 2022

Though there are some similarities between WoM, referral marketing is a form of incentivized advertising that rewards users for taking specific actions. Basically, it’s free advertising that is triggered by the feelings, impressions, and thoughts of consumers. Word-of-mouth vs. referral program. But that shouldn’t be so.

Feedback Software 79

Feedback Software Branding Customer Experience User Testing 79

Userpilot

MARCH 28, 2022

Additionally, it has long-term value compared to other marketing strategies like paid advertising, which increases in cost over time. Ebooks : these are downloadable resources like templates that help consumers solve a quick problem. Source: Userpilot. See Trello’s example. Source: Trello. Product marketing channels.

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

AUGUST 30, 2023

In many cases, this means downloading a lead magnet like an ebook or engaging with high-intent pages on your website. These actions include requesting a demo, signing up for a trial, etc. To win with SEO, ensure your content actually satisfies the visitor’s search intent and positions your tool as the solution to their problem.

Research Software 92

Research Software Feedback Software Customer Experience Customer Feedback 92

Userpilot

MARCH 16, 2023

Elements such as demo videos, interface screenshots, and chatbots are commonly found on landing pages as well. Demo video. Product demo videos are a great way to address the pain points that most users have and show off core product capabilities. Highlights: Proactive support Demo video Product awards Testimonial videos 7.

Feedback Software 86

Feedback Software Reporting Tools Embedded Analytics User Friction 86

Userpilot

AUGUST 30, 2023

In many cases, this means downloading a lead magnet like an ebook or engaging with high-intent pages on your website. These actions include requesting a demo, signing up for a trial, etc. To win with SEO, ensure your content actually satisfies the visitor’s search intent and positions your tool as the solution to their problem.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59