article thumbnail

16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Book a demo now to begin. Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making.

article thumbnail

Best UX Research Tools for Product Design Teams

UX Studio

Pros: Complex solutions (heatmaps, recordings, funnels, and forms) Demo option Cheap option Cons: If you have more than one website then a starter package is not enough Slow UI Price: €30 / mo CrazyEgg Crazy Egg is one of the best-known heat mapping tools and has a lot of recommendations. You can’t work without it. Have I missed something?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Contextual email automation for SaaS: how to plan campaigns that drive growth across every stage of the user journey

Userpilot

The activation stage in the user journey is when someone subscribes to your trial, demo or free account. And as we all know, word of mouth is the best advertising there is. Track behaviour: interacted with x campaign, visited pricing page x times in a week, downloaded ebook, opened chat support x times in the last 30 days etc.

article thumbnail

The top marketing statistics for 2018 and why they matter

Intercom, Inc.

Paid advertising: Still relevant? 76%: Buyers are most willing to exchange their information for white papers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%). Improve your video marketing: How we scaled product demos at Intercom. Intercom on Customer Engagement (ebook).

article thumbnail

Best Customer Acquisition Channels and Strategies For SaaS

Userpilot

In many cases, this means downloading a lead magnet like an ebook or engaging with high-intent pages on your website. These actions include requesting a demo, signing up for a trial, etc. The channels used for content marketing can include blog posts, infographics, ebooks, webinars, and social media posts.

article thumbnail

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Andrew: DAU/MAU was very much popularized by the fact that Facebook used it, including in their public financial statements, and it really makes sense for them because they’re an advertising business and it matters a lot that people use them a lot all the time. Their goal is to get you to their advertisers as fast as they can.

article thumbnail

20 Best SaaS Landing Pages and Why They Convert So Well

Userpilot

Elements such as demo videos, interface screenshots, and chatbots are commonly found on landing pages as well. Demo video. Product demo videos are a great way to address the pain points that most users have and show off core product capabilities. Highlights: Proactive support Demo video Product awards Testimonial videos 7.