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Content marketing vs Product marketing: What’s the difference? [Examples included]

Userpilot

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

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WoM in SaaS: Best Word-of-Mouth Marketing Strategies To Increase Brand Awareness [Examples Included]

Userpilot

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Why is word-of-mouth marketing important? Offer freebies.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

What do you want your marketing efforts to achieve for your company? or do you want people to sign up or book a demo? Setting these goals help you map out your marketing funnel. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Ebooks, whitepapers, etc.

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SaaS Email Marketing: 12 Strategies for Successful Campaigns

Userpilot

What is SaaS email marketing? SaaS email marketing is the practice of advertising SaaS companies through email campaigns with the goal of acquiring new customers or increasing customer retention with existing customers. Get your free Userpilot demo today ! Ready to start onboarding users more effectively?

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Contextual email automation for SaaS: how to plan campaigns that drive growth across every stage of the user journey

Userpilot

This is the step when they are looking to try your product and see if it’s a good fit. The activation stage in the user journey is when someone subscribes to your trial, demo or free account. This is the user’s way of telling you that they are considering your product as a solution to their problem. Activation. About the author.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.