7 Key App Marketing Strategies
Alchemer Mobile
AUGUST 24, 2021
Cost Per Install (CPI), Cost Per Loyal User (CPLU) : CPI measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs). Oftentimes, marketers undervalue mobile advertising. Download the free eBook: 6 New App Marketing Metrics.
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