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7 Key App Marketing Strategies

Alchemer Mobile

Cost Per Install (CPI), Cost Per Loyal User (CPLU) : CPI measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs). Oftentimes, marketers undervalue mobile advertising. Download the free eBook: 6 New App Marketing Metrics.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Any form of marketing involves educating the market on something.

Education 108
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Business Innovation & Seasonal Allergies. A Next Big Thing?

The Product Coalition

Programmatic Ads & Marketing Automation based on the Pollen Count If advertisers know where and when the pollen count is high at any one time, they also know where to prioritize marketing and spend. For those that want to go deeper, check out this eBook: Business Innovation & Seasonal Allergies. A Next Big Thing?

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TEI 323: Product management insights, stories, and secrets from inside Amazon – with Colin Bryar & Bill Carr

Product Innovation Educators

In 2004, we started thinking about how we could build an ebook service. We identified what the customer would need to read ebooks—a device to store ebooks, a paper-like reading experience, the ability to download more books, etc. Twenty years later, Amazon has become the largest advertiser.

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Top 5 B2B Content Marketing Practices in 2020

The Product Coalition

Security breaches, scandals related to customer data privacy, and long-standing distrust of advertising have created the environment in which customer trust has become the new business goal. The most significant advantage of animated videos is that they are perfect for storytelling and can help you set emotional bonds with customers.

B2B 78
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Any form of marketing involves educating the market on something. I’ll get to it next week, so stay tuned.

Education 139
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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. For example, if you’re getting more users through events and paid advertising compared to social media, it’s time to double down on the first two.