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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Book a demo now to begin. Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making.

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Contextual email automation for SaaS: how to plan campaigns that drive growth across every stage of the user journey

Userpilot

In order to properly package and deliver your message you need to understand what each of them are: Unaware : when the users don’t even know they have a problem. The activation stage in the user journey is when someone subscribes to your trial, demo or free account. Activation. Tip: events and tags can be confusing, I know.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

Messaging: Ignore at your peril. Paid advertising: Still relevant? As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 1.5X: In-app messages are 1.5 1.5X: In-app messages are 1.5 Engagement.

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SaaS Email Marketing: 12 Strategies for Successful Campaigns

Userpilot

Software companies need to use targeted emails instead of sending the same message to every user. A/B testing your landing pages, email subject lines, and CTAs will help you fine-tune the messaging. Your goal will determine the sequences, messaging, tools, KPIs, and audience of email campaigns. What is SaaS email marketing?

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Andrew: Like lifecycle messaging kind of factors in there. Andrew: DAU/MAU was very much popularized by the fact that Facebook used it, including in their public financial statements, and it really makes sense for them because they’re an advertising business and it matters a lot that people use them a lot all the time.

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Best Customer Acquisition Channels and Strategies For SaaS

Userpilot

In many cases, this means downloading a lead magnet like an ebook or engaging with high-intent pages on your website. These actions include requesting a demo, signing up for a trial, etc. The channels used for content marketing can include blog posts, infographics, ebooks, webinars, and social media posts. User persona example.

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20 Best SaaS Landing Pages and Why They Convert So Well

Userpilot

Elements such as demo videos, interface screenshots, and chatbots are commonly found on landing pages as well. Demo video. Product demo videos are a great way to address the pain points that most users have and show off core product capabilities. Highlights: Proactive support Demo video Product awards Testimonial videos 7.