Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Market research.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Dear Strategy

AUGUST 27, 2018

To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies. Inbound and Outbound Marketing. Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy. So, let’s give that a whirl.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 95

User Testing Customer Feedback Feedback Software User Friction 95

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. We had this physical card in front of our customer, and that gave us the idea that we could build a brand early. So, last touch means “how did the customer get to you?”

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36