Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 103

B2B User Testing Research Software Analytic Tools 103

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. Your users will thank you one day. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Market research.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Business of Software Conference

NOVEMBER 16, 2023

Customers know they’re not speaking to an actual human. 5 Ways to Sell Software Using Sales No matter your product or what you’re trying to peddle to your customers, being successful requires one major thing: sales. Visit customers often. Your customers expect these messages from you. Pick up the phone. Send more emails.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

I Wonder The Value

JANUARY 4, 2017

Some people may say advertisement, SEO or SNS. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 95

User Testing Customer Feedback Feedback Software User Friction 95

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 86

B2B Research Software Feedback Software Customer Experience 86