Userpilot

NOVEMBER 2, 2023

TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Understandably, all of this translates into improved customer acquisition.

Feedback Software 103

Feedback Software Analytic Tools Research Software User Testing 103

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

freshtrax

JUNE 16, 2021

When done properly, website localization can make your business a perfect fit for that region and also enhance your global market potential, and since localization is specialized, there are so many other elements to consider. Watch out for trends, do your research, and extend your brand’s vision to Japan.

User Testing 111

User Testing Research Software Customer Experience Inbound 111

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Any form of marketing involves educating the market on something. Many blue-ocean startups start here.

Education 121

Education Marketing Weak Development Team User Testing 121

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. Your users will thank you one day. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. A marketing plan is a key requirement for your product because it gives you a deeper understanding of your target buyer and how to communicate with users.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). If your customers have a certain problem, you can educate them about potential solutions. Many blue-ocean startups start here.

Education 151

Education Marketing Weak Development Team Advertising 151

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products. Channel Model Fit.

User Testing 65

User Testing Outbound B2B Inbound 65

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Market research.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Amplitude

JULY 17, 2019

with Michelle Borkin: Looking at guest-speaker Michelle Borkin’s work in the field of data visualization, this podcast focuses on her research on data visualization and memory, examining how we encode and recall information based on how it was displayed. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Business of Software Conference

NOVEMBER 16, 2023

Customers know they’re not speaking to an actual human. 5 Ways to Sell Software Using Sales No matter your product or what you’re trying to peddle to your customers, being successful requires one major thing: sales. Visit customers often. Your customers expect these messages from you. Pick up the phone. Send more emails.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Amplitude

AUGUST 7, 2020

Google “cohort analysis” and you’ll find plenty of resources telling you how you can use it to improve customer retention. And they’re right: a cohort analysis is a great method for understanding how your users engage with your product. A cohort is a group of users who share a common characteristic.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Dear Strategy

AUGUST 27, 2018

To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies. Inbound and Outbound Marketing. Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy. So, let’s give that a whirl.

Strategy 53

Strategy Outbound Inbound Marketing 53

I Wonder The Value

JANUARY 4, 2017

Some people may say advertisement, SEO or SNS. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. Dropbox invests in customer loyalty programs to drive word-of-mouth. Tableau builds trust with potential customers on software review platforms. Let’s dive in! What is brand activation?

Branding 102

Branding Analytic Tools Feedback Software User Testing 102

Userpilot

AUGUST 14, 2023

First, let’s start by clarifying what first-party data is: TL;DR First-party data is individual information that your company collects directly from users, such as user attributes, demographics, customer behaviors, and more. Using feature tagging to monitor clicks , mouse hovers, and any user input on a specific UI element.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Let’s look at them in detail.

B2B 93

B2B Research Software Feedback Software Customer Experience 93

Userpilot

JULY 12, 2021

Unfortunately, there is no one-size-fits-all tool to cater to all your data analytics needs. SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. Mixpanel is a powerful product analytics tool offering great functionality to track and collect user data in real-time.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JULY 20, 2023

When trying to choose the right productivity app for your needs, it’s best to look at a combination of third-party reviews, social media posts from users, and free trials to try out the software for yourself. MonkeyLearn: analyze your customer feedback using ML. AB testing capabilities for various content formats.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Intercom, Inc.

DECEMBER 12, 2018

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Google AdWords – advertising.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MAY 30, 2023

In this article, we’re going to unpack what a customer data platform (CDP) is, explore the best tools out there, and share a few attractive alternatives. TL;DR A customer data platform is a tool enabling you to collect, manage, store, and analyze data, which ultimately helps you better understand customer behavior.

Analytic Tools 98

Analytic Tools Data Visualization User Testing Customer Experience 98

The Product Coalition

APRIL 14, 2020

Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization. Moreover, online advertising spend is expected to grow at an amazing 40% CAGR from 2019–202? ². Natural Language Processing (NLP)is a technology that fits this bill.

Banking 78

Banking Research Software User Testing Customer Experience 78

Business of Software Conference

JANUARY 28, 2019

I got here because when I left college, I took a job which I said I would do for 3 months in advertising sales and I worked for a company that published technical magazines, things like PC week, Atari user and data link, computing and network magazine, all of these things.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes. Adam: What drew you back?

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Personalizing the user experience.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Marketing 83

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. The biggest difference comes from Japan’s strong tradition of partnering with advertising agencies for media buying.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JUNE 22, 2022

How can a product manager use it to create products that your users keep coming back to? The aim of the hook model is to make the user see your product as the obvious solution to their problem; this happens through repeated exposure until using your product becomes a routine behavior. Keep reading then!

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Userpilot sends the following data to other apps: user flow data, checklists engagement data, NPS survey data.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Andrew Chen

MAY 14, 2018

When your users go through a high-consideration, high-intent signup funnel , like Uber drivers, the key to growth is understanding where folks fall off along the way and finding ways to simplify or shorten that process. “The Adam: You joined Uber in 2015, so the company and user base were already extremely large.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Userpilot

NOVEMBER 29, 2023

In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. PQL to paying customer conversion rate: 20% to 40%.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization Reporting Tools 92

Intercom, Inc.

MARCH 19, 2019

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Content Marketing. Creating a Newsletter.

Research Software 119

Research Software B2B User Testing Customer Experience 119