Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 91

Enterprise Strategy Marketing Outbound 91

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. SaaS Outbound Marketing. Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Attention to detail at every step is paramount.

Customer Experience 128

Customer Experience Customer Feedback User Testing User Friction 128

Userpilot

NOVEMBER 2, 2023

Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Marketing-led growth vs. product-led growth Marketing-led growth strategy vs. sales-led growth strategy Sales-led growth is a business growth approach which, as the name suggests, centers on the sales process.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Intercom, Inc.

JULY 19, 2021

Using the data you’ve already captured, you can use outbound messages to onboard and activate customers at pivotal moments in their journey, and even pinpoint the right time to upsell customers to higher-tier plans or expand their product usage. Social advertising platform Smartly.io Social advertising platform Smartly.io

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

NOVEMBER 7, 2019

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. So virtual cards to help you buy a new subscription or do a new digital marketing advertising campaign on LinkedIn.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JANUARY 19, 2022

Add the product’s name and as many details as you’d like and shoot them over to us! Add the product’s name and as many details as you’d like and shoot them over to us! Find out how users that came from a certain advertising campaign are engaging with your experiences. Suggest Userpilot integrations to us!

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Technical Review 89