Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 101

Feedback Software Research Software Analytic Tools Product Research 101

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Let’s get started.

User Friction 95

User Friction Customer Experience User Testing Product Research 95

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in? Let’s get to it.

Product launches 97

Product launches Product Research User Testing Research Software 97

UX Studio: Product Management

DECEMBER 7, 2022

Including UX research in any UX project is crucial for all businesses with any digital platform. This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Competitor Analysis.

User Testing 52

User Testing Research Software Product Research UX 52

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The Golden Age of CPG.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The Golden Age of CPG.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also trial sales and advertising sales support.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 144

User Testing Feedback Software Product Research Research Software 144

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Back then, it was almost every Mac user in the world).

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

The Product Coalition

NOVEMBER 27, 2023

This vertical SaaS functions as a feedback management solution, but it is a feedback management solution designed exclusively for other SaaS companies. Vertical SaaS products that effectively integrate finance goods into their offerings can generate significantly more value for themselves and their clients.

Research Software 135

Research Software Feedback Software Reporting Tools User Testing 135

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? What is customer feedback software?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Learn about your customer- who is your target audience?

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

The Product Coalition

AUGUST 2, 2023

Essential Steps to bring your vision to develop a Rummy game In-Depth Market Research Embarking on your Rummy game development journey necessitates a solid understanding of the market and competition. Prioritize visual aesthetics and user-friendliness when crafting the game’s design.

Research Software 123

Research Software Feedback Software Weak Development Team Data Visualization 123

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mind the Product

OCTOBER 8, 2018

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management.

Product Research 144

Product Research User Testing Marketing Weak Development Team 144

The Product Coalition

NOVEMBER 2, 2022

billion are Instagram users. The main thing is to implement unique features in your software product. billion active mobile Internet users (one in six people on earth) have Instagram accounts. Of course, it is hard to become as successful as Instagram (the platform attracted 100,000 users in one week after launch).

Analytic Tools 114

Analytic Tools Research Software Feedback Software User Testing 114

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 104

B2B User Testing Research Software Analytic Tools 104

The Product Coalition

OCTOBER 6, 2020

People today consume content through more channels than ever before, and they’re also using media channels to talk about the TV shows and movies they watch. Canvs Founder and CEO, Jared Feldman believes in the importance of understanding how people feel on social media as they consume content.

User Testing 146

User Testing Data Visualization Product Research Research Software 146

Centercode

SEPTEMBER 17, 2019

In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. When you need a product concept or feature idea.

User Testing 45

User Testing Customer Feedback Product Research Customer Experience 45

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 97

Research Software Feedback Software Onboarding KPIs Product launches 97

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? 2)= 168M Hence, the TAM of Smartwatch is around 168M customers in India.

Data Visualization 181

Data Visualization User Testing Research Software Marketing 181

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Usersnap

AUGUST 25, 2021

Especially because in critical moments, you rely on the importance of customer feedback to grow your profits. The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. So, how could you answer your target audience’s needs and desires with your brand, products, and services?

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

The Product Coalition

APRIL 7, 2021

Amid the COVID lockdown, people spend even more time-consuming mobile content than ever before. Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. If yes, you are definitely in the right place!

Research Software 114

Research Software Feedback Software Artificial Inteligence User Testing 114

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Meanwhile, direct-to-consumer models are disrupting how people engage with and purchase from every type of company.

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Meanwhile, direct-to-consumer models are disrupting how people engage with and purchase from every type of company.

User Testing 40

User Testing Branding Data Visualization Product Research 40

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market.

Onboarding KPIs 96

Onboarding KPIs Product launches Analytic Tools Feedback Software 96

Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??.

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

The Product Coalition

APRIL 3, 2018

At the heart of Showmax is a determination not only to understand, but to meet the unique needs of each consumer. In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter.

User Testing 68

User Testing Research Software Product Research Market Research 68

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Start from a Strategic, Customer-Centric Perspective.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140