Advertising Market Research User Friction User Testing 
Userpilot
NOVEMBER 10, 2022
Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points?
Userpilot
JANUARY 8, 2024
With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.
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Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.
Userpilot
JANUARY 22, 2024
The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. First, you need to research your audience and the available framework options. This means collecting feedback data to measure customer satisfaction.
Userpilot
NOVEMBER 19, 2022
Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.
Userpilot
FEBRUARY 21, 2022
What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The post-launch phase is all about user onboarding.
Userpilot
MAY 30, 2023
Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.
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