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A Product Owner’s Role in a Product Organization

ProductPlan

Product owners play a crucial role in “by-the-book” Agile scrum, while product managers are largely absent. This article explores the product owner role and how it fits into the broader product team. The product owner’s role. The product owner’s role. Represent the voice of the customer.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).

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Customer Success and Product Experience – Better Together, Now More Than Ever

Gainsight

Last week we were treated to a lively conversation with Eric de Jager, President at Harbor Products Group, and our very own Tyler McNally, VP of Customer Experience who really proved how vital it is for Product Leaders and Customer Success leaders to partner during these uncertain times. Agile Product Cycles.