The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. My personal passion is to bring back this very important dimension into product management and leadership.

Strategy 140

Strategy Product Management Product Manager Management 140

Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) We spin up outbound marketing/support efforts too early. Here’s why….

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

Bain Public

NOVEMBER 4, 2018

The challenges of product development are not about products. At times, that requires a lot of diplomacy and emotional agility. Leadership is going to be wrong sometimes. Give attention to the unspoken cues and develop cognitive or emotional empathy of other people’s situation and perspective. These are your constraints.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

JANUARY 16, 2019

If you’ve established your market and have significant traction, organizing your teams into pods creates a highly flexible, agile salesforce that’s ready to meet a variety of challenges and pounce on new opportunities. Is your model primarily inbound or outbound? it all “works”. “Sales doesn’t need to be a cost center.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus.

Outbound 150

Outbound Agile Messaging Roadmap 150

Mironov Consulting

DECEMBER 2, 2019

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. It’s typical for professional services firms and custom development shops to have pro ject -based resource pools.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. It’s the idea that a product is instead of being sold tops-down, say you will sell to a CTO or a CFO or whoever on the C-suite, it is bottoms-up as in a developer would bring in an Atlassian product like Jira, and would use that. Land and expand in a nutshell is very simple.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199