Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Let’s dive deeper!

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

OCTOBER 22, 2019

If you are new to sales management, it can be hard to know what concrete steps you can take to improve your skills, be recognized, and eventually, rise to a senior leadership role. When you’re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

BrainMates

SEPTEMBER 19, 2022

In order for a business to manage an efficient, happy and engaged workforce, there are a huge number of processes required – from payroll to rostering, health and safety, and employee development. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

JULY 30, 2018

As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling.

Inbound 157

Inbound Strategy Outbound User Testing 157

Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) We spin up outbound marketing/support efforts too early. Here’s why….

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Cost leadership. Organizations that operate a cost leadership strategy are extremely efficient. Cost leadership examples include McDonalds and IKEA. Outbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Gainsight

JANUARY 18, 2021

He believes his job entails everything outbound through product marketing into the field organization. Nick wondered if the description has developed and changed due to the varied backgrounds and career paths that many CPOs have, including Chris’s. In those roles, he proved leadership experience that resonates with Product leadership.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Mironov Consulting

DECEMBER 31, 2017

I strongly advocate a “portfolio pie” model of prioritization, to avoid putting all of our development eggs into the feature basket. Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. More here.)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Bain Public

NOVEMBER 4, 2018

The challenges of product development are not about products. Leadership is going to be wrong sometimes. Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX).

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. 8 steps to develop a winning sales strategy.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

APRIL 4, 2019

’ “The first thing we did was to try to understand where buying behaviors changed, and develop customer segments that were predominantly based on size. Using data to drive outbound sales. This meant that when Jeanne wanted to get an outbound sales program off the ground, she had to get creative.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JANUARY 16, 2019

The first employee at Hubspot and tasked with building the sales team, Mark developed a structured interview to qualify candidates and correlated the attributes of the best sales candidates. Is your model primarily inbound or outbound? it all “works”. “Sales doesn’t need to be a cost center. Tonni Bennett, VP of Sales, Terminus.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. We’re at 10 now, and we should end probably about 29 or 30, and that’s just for sales and sales development.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

JUNE 8, 2021

Download your copy of the thought leadership paper now. Outbound messaging (70%). For Grayson Bagwell, Director of Business Development at Rugs.com , using the right tool with the right framework has allowed his team to supercharge their efficiency tenfold – and make incredible savings. Real-time data and reporting (69%).

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus.

Outbound 150

Outbound Agile Messaging Roadmap 150

Modus Create

FEBRUARY 1, 2022

When building complex applications, development teams often employ a microservice architecture pattern to achieve a maintainable, testable, and loosely coupled service structure. In the case of Log4j, if we know the Java daemon shouldn’t be making outbound calls or connections, we can disrupt the attacker’s kill chain.

Software Review 59

Software Review Systems Review Data Visualization Weak Development Team 59

Mironov Consulting

DECEMBER 2, 2019

Changing how a product management team divides its work – and how it interacts with development/design/marketing groups – is as much about change management as org charts. It’s typical for professional services firms and custom development shops to have pro ject -based resource pools. Incremental team by team? Optional participation?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Mironov Consulting

FEBRUARY 6, 2020

Let’s bid on that, and as sign just a few folks from core development if we win.”). This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. BigCorp has $2M set aside for Blockchain research.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Are they interested in learning how things work so they can communicate with the development team and explain things to customers? The Product Management Talent Funnel.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. It’s the idea that a product is instead of being sold tops-down, say you will sell to a CTO or a CFO or whoever on the C-suite, it is bottoms-up as in a developer would bring in an Atlassian product like Jira, and would use that. Land and expand in a nutshell is very simple.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Gainsight

DECEMBER 23, 2019

Previously, she was a Senior Customer Success Leader at both Zuora and Cornerstone OnDemand helping to scale both those SaaS businesses and prior to that she spent five years at SalesForce in various leadership roles. A million things going on outbound-driven, rapidly changing. Welcome, April. How do you think about budgets?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

MARCH 17, 2022

As his Twitter bio reads, he quite likes “the beautiful mess of product development.”. Getting to work with those leaders was really humbling, and you could see, “Wow, that leadership is something.” Is it the leadership thing? Is it a mix of all sorts? And this takes various sorts.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151