Shep Hyken on fostering the cult of the customer
Intercom, Inc.
MARCH 12, 2020
If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. “When a customer comes into contact with any aspect of a business, they form an impression” Shep: Let me give you a quick example: airlines.
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