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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.

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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

Customer loyalty is the ultimate goal for anyone working in customer experience. And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. Short on time?

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. Short on time? I decided with a few of my colleagues at the time to join the Workplace team and to create our own startup within the company, with a lot of support and a lot of assets to leverage.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. Where should you invest your resources?

Strategy 228
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UserGuiding vs Spekit – Which Is Better for Interactive User Guides?

Userpilot

Is UserGuiding the better choice for creating interactive user guides or Spekit? Or is there a better user onboarding software that’ll get the job done seamlessly? TL;DR Interactive user guides use a combination of UI patterns that educate customers on how to use the product better. Userpilot is what you need!

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Appcues vs Spekit: Which Is Better for Interactive User Guides?

Userpilot

Is Appcues or Spekit the best tool for interactive user guides? With so many alternatives on review sites, it’s a bit tricky to really choose one. TL;DR Interactive user guides are a set of different UI patterns that help customers get acquainted with the product and learn more about its use cases.