Product Innovation Educators
APRIL 11, 2022
” Strategy is how you allocate your resources and choose which opportunities to forgo while pursuing the ones you’ve chosen. Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats.
Intercom, Inc.
JUNE 3, 2021
If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. And then the competition catches up.
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Intercom, Inc.
DECEMBER 4, 2019
Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. Mapping your product roadmap across the Brand Architecture Matrix.
Business of Software Conference
OCTOBER 11, 2023
Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.
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