Shep Hyken on fostering the cult of the customer
Intercom, Inc.
MARCH 12, 2020
And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. It’s when a company recognizes you by name, knows your preferences, and delivers on them. The publisher came up with the name. Take chatbots, for example.
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