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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. From this feedback, Kelsey’s team quickly zeroed in on a potential solution.

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5 Tech Trends in 2019 We Need to Consider as a Design Team

UX Studio: Product Management

Technology today has started to unfold around us to change our lives for good, and it’s vital for UX Designers to keep up-to-date with the latest digital trends in the industry. Fintech, Healthtech, Edtech – what sort of tech is used within them? Fintech, Healthtech, Edtech – what sort of tech is used within them?

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Let’s Abandon Customers and Users

Mironov Consulting

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it?

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Jeff Toister on a guaranteed customer experience

Intercom, Inc.

Make sure they have the proper tools and resources to do their job, and the whole company is aligned around that mission. So I research, write about, and give presentations about customer service and customer experience. Jeff: Well, you’ve done your research. Liam: Excellent. That story was not in the book.

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Understanding Enterprise Product Companies

Mironov Consulting

When working on mass consumer products (think FitBit or Facebook or teach-your-kid-to-code toys ), we will have large numbers of small purchases — too many customers to know each by name. Enterprise audiences are orders of magnitude smaller, and research candidates are likely to become sales prospects. And will soon forget us.).

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How to Build a Successful Travel Service and Win Customer’s Heart

The Product Coalition

Booking, Airbnb, and Expedia disrupted the travel industry by empowering customers with new tools to build their routes, find itinerary options and plan activities. At the same time, travel giants, who heavily invest in their feature-rich apps, set a high bar for travelers’ expectations.