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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold. With this knowledge in hand, teams can more effectively identify and exploit opportunities and adopt risk strategies. This could protect us from a collapse of the traditional automotive industry. congratulations!

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When going fast is not the same as going somewhere

The Product Coalition

With decentralized structures on the rise, we should remember Porter’s fundamental concepts of business strategy that explain the success of today’s business heavyweights. Michael Porter was aware of this when writing the iconic “What is Strategy?”. A view into Ikea’s integrated activity system. What are reinforcing activities?

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The Work of a Strategist

The Product Coalition

If you are “doing prioritization”, that simply means you have too much you are trying to tackle, you are wasting time trimming down those ideas, and you are probably doing this in a series of internal discussions, i.e., you are not leveraging user testing to make evidence-based decisions to drive toward more innovative solutions.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Businesses can leverage these benefits in different ways as they refine their digital marketing strategies.