Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. Then rinse and repeat.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98