Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. How do you increase engagement at each stage of the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

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Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What does PLG stand for in marketing?

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Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

The Product Coalition

FEBRUARY 15, 2024

Imagine a tool that not only automates tasks but also learns, adapts, and innovates — genAI development company, a technology that is already capturing significant attention. From personalized customer experiences to predictive analytics, the impact of GenAI is tangible and far-reaching.

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Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product. Userpilot can help.

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Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer intimacy isn’t a metric you can measure. What is customer intimacy?

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Userpilot

NOVEMBER 30, 2021

Are you on the hunt for the perfect digital adoption platform (DAP)? While it’s a relatively new term to enter the SaaS lexicon, there are already a number of choices on the market. Appcues is a popular DAP, great or building onboarding checklists. It’s easy to use and doesn’t require coding skills. New User Onboarding.

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Userpilot

AUGUST 23, 2021

Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Detractors ( NPS 6 or lower) are customers who are unlikely to recommend your product to others due to low satisfaction with it. Also, in-app surveys (eg.

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Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

APRIL 23, 2021

Without exception, all the SaaS businesses I’ve ever spoken with want to keep their churn rate down. That’s because retention and activation , not acquisition, are the main drivers of profitability in the SaaS world. It stands to reason when you think about how much time and money you spent building your product.

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Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with.

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Userpilot

DECEMBER 18, 2020

How should I bring the disengaged users back to my product? Declining user engagement is a slippery slope to churn – every Product Manager’s greatest nightmare. You can have thousands of sign-ups in a month but if the users don’t actually activate or use the app after the 30-day trial mark…you know what happens.

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Userpilot

APRIL 26, 2024

Do that by choosing the right customer tracking software for your business. However, it’s not easy to pick a tool among a myriad of tools available on the market. To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. Let’s dig in!

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Gainsight

JUNE 28, 2022

And along the way, an amazing product portfolio that featured classics like tekka maki and unagi expanded to make room for decidedly nontraditional items like the California Roll and the Philadelphia Roll. So what lessons can product experience enthusiasts learn from the lesson of sushi? What is product adoption?

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Gainsight

MAY 8, 2019

Evaluating software is tough. The only advice I can give is: read the reviews , read the comparisons , read the case studies , and demo everything. Buying the wrong software and getting stuck with a product that doesn’t serve your needs. Gainsight PX is purpose-built for product experience.

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Userpilot

OCTOBER 31, 2022

Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another important aspect for product managers to consider is customer loyalty.

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Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. What is customer education?

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Userpilot

AUGUST 28, 2022

Wondering what the Technology Adoption Curve is? Curious how relevant it is to your work as a product manager ? The technology adoption curve shows the distribution of users depending on how quickly and easily they embrace technological innovation. Product adoption is necessary for your business to thrive.

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Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The one metric that matters for marketing today is simple: GROWTH. Imagine you ask someone on your team to build an email campaign to promote a new feature. Sustainable growth relies on consistency, rhythm and following a proven system.

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Research Software Analytic Tools Reporting Tools User Testing 52

Userpilot

APRIL 22, 2024

Despite having an easy-to-use product, users still need assistance to perform certain tasks or solve issues. You can offer in-app support through live chats, resource centers, or interactive walkthroughs. Product tutorials. End-to-end guides, in-app tutorials, or videos, on how to get around the platform.

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Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. Practically nonexistent.

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Userpilot

APRIL 27, 2023

In the world of software-as-a-service (SaaS), customer satisfaction is paramount to the success of any business. One metric that has become increasingly popular in measuring customer loyalty and satisfaction is the Net Promoter Score (NPS). The average NPS score for SaaS companies in 2023 is 31-50 according to Fullview.

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Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

JULY 15, 2021

Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 7, 2021

User behaviour analytics show you the actions users take inside your SaaS product. In this post, we’ll go over how to get started with user behaviour analytics and the different types of data and tools for you to consider implementing! What is user behaviour analytics? 3 Types of user behaviour analytics.

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Analytic Tools Data Visualization Feedback Software Customer Experience 52

Userpilot

SEPTEMBER 21, 2023

This article breaks down different customer retention models and how they can help your SaaS growth efforts. 3 Retention analysis to help you retain customers better: Trend analysis: This helps you identify patterns and changes in key metrics over time. website visits, product usage, email opens, support tickets) Demographics (e.g.,

Data Visualization 105

Data Visualization Analytic Tools Customer Experience User Testing 105

Userpilot

JANUARY 4, 2022

SaaS companies often segment users based on their age, gender, and other demographic attributes but is that really the best way to go about it? Behavioral segmentation is a strategy of grouping customers based on how they interact with your product. What’s the role of behavioral segmentation? What is behavioral segmentation?

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Feedback Software Analytic Tools Data Visualization Onboarding KPIs 98

Userpilot

MARCH 4, 2024

The first thing you need to know is that this metric isn’t just about speeding up a process—it’s about optimizing every step of your user’s journey to make their path to conversion as smooth as possible. It can be making a purchase or signing up for a service, after their initial interaction with a website or app.

Customer Experience 101

Customer Experience Feedback Software Analytic Tools User Testing 101

Userpilot

DECEMBER 13, 2022

In this article, we’ll cover: What the net promoter score is and how the net promoter system works? The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?”

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Userpilot

DECEMBER 21, 2022

The “ voice of the customer ” or VoC is a marketing term that summarizes the expectations, preferences, and dislikes of your target customers — often based on direct feedback surveys, reviews, or behavioral analytics. Many SaaS companies think that collecting customer feedback is the only goal of a VoC program.

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Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Then, you can use these insights to guide your users to these ‘desired behaviour patterns’ in your onboarding. Promoters are people who would likely recommend your product. Should I use NPS?

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Userpilot

JANUARY 14, 2022

Have you run out of ways to achieve customer retention for your SaaS business? Customer retention gives SaaS companies a competitive advantage, especially with a subscription-based pricing model. A retention rate of 35% and above is great for a SaaS business. In fact, it is one of the most important customer retention metrics.

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Feedback Software Analytic Tools User Testing Customer Experience 98

Userpilot

NOVEMBER 14, 2022

As product marketers , getting lost in the push for new customers after launching a new product or service is easy. This article discusses customer marketing, its importance, types, and the best customer marketing strategy for your SaaS business. Encouraging loyal customers to leave public reviews based on their experiences.

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Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

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Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

SEPTEMBER 28, 2022

Personalize product experiences and communication based on user needs. Track and improve customer experience KPIs and metrics at different touchpoints. Incorporate visual elements such as videos into your product experiences to make them more engaging. Understand your audience and create user personas. It’s natural.

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Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? How to track customer experience metrics. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES).

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