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Customer Intelligence in SaaS: How To Collect Customer Intelligence Data and Improve Loyalty?

Userpilot

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

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Customer feedback examples from 10 leading companies – Google, Facebook, Amazon…

Usersnap

First, it asks the user to rate the feature with a radio point system, then there’s an optional text area to leave comments and suggestions. It is interesting to see how Google plays the game of proactive customer feedback. It’s awesome and powerful for analytics, but quite frankly, that’s merely enough. What do I mean by this?

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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The Activities of a Strategic Product Manager

ProductPlan

Market research. Customer communication/experience. Customer interviews. Use tools like Prune the Product Tree to explore inputs from customers and internal stakeholders. It rings so true for PMs (and if that’s you, you’re probably nodding your head vigorously in agreement). Product launch.