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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. In addition, many don’t have the strategies, talent, and culture needed to succeed.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Keep reading to discover his invaluable insights about aligning PMs and PMMs for product success. TL;DR Aatir Abdul Rauf, VP of Marketing at vFairs, shares valuable insights on aligning product managers and product marketing managers. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Start building your customer advocacy strategy by setting goals.

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Software Product Owner Salary [+ Resources to Advance]

Userpilot

Understanding the salary landscape for software product owners is crucial whether you’re entering the field or looking to advance your career. TL;DR A software product owner is an IT professional tasked to prioritize features , create and maintain product backlog, and work with a Scrum team throughout the product development cycle.

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

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Progress Reports in Project Management: Definition, Process & More

Userpilot

Having to write progress reports may seem like a nuisance with all the other things you have to do, but they’re essential to ensure smooth project delivery. TL;DR Progress reports provide information about the status of the project: the work completed, work still to be done, and potential challenges.

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Product Specialist Salary [+ Resources to Advance]

Userpilot

You can even transition into leadership roles in marketing and sales. Don’t skimp on lifelong learning : The best product specialists strive to stay on top of industry trends, changing user preferences, and new technologies. While things look challenging, using the right tools can help product specialists simplify their jobs.