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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. In addition, many don’t have the strategies, talent, and culture needed to succeed.

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4 business analytics examples

Mixpanel

Too many companies manage their data in silos. Marketing data stays with the marketing team, product data is confined to product teams, and leadership is focused on revenue and growth metrics. When this happens, no one gets the complete picture, and everyone misses out on valuable insights.

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Progress Reports in Project Management: Definition, Process & More

Userpilot

Having to write progress reports may seem like a nuisance with all the other things you have to do, but they’re essential to ensure smooth project delivery. TL;DR Progress reports provide information about the status of the project: the work completed, work still to be done, and potential challenges.

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Data Product Management: Using Data Insights to Drive Growth

Userpilot

What is data product management? Data product management is the discipline of collecting and analyzing data to develop and improve products. Data products are built around advanced data processing, AI, and machine learning. Data products are built around advanced data processing, AI, and machine learning.

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Strategies to get Started with Predictive Analytics

Mind the Product

I believe that predictive analytics is poised to enable businesses in ways we didn’t think were possible several years ago. While senior management may recognize the importance and value that predictive analytics can generate, they may equally be swamped by other issues and put predictive analytics projects on the back burner.

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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Start building your customer advocacy strategy by setting goals.

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

A product analyst needs to be able to utilize data strategically, but their job description doesn’t depend on data science degrees anymore. This change has been primarily driven by increased access to analytics tools like Userpilot that help businesses achieve product growth. What is a product analyst?