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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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15 Best Product Management Software Tools for PMs in 2023

Userpilot

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

TL;DR Segmentation is a process of grouping customers by shared characteristics. A market segmentation survey is a market research tool. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender. For example, age or product usage patterns.

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How to Perform User Needs Analysis For SaaS

Userpilot

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. You can perform a needs analysis using various methods, such as user feedback surveys, focus groups, and interviews. Here are a few user research techniques that’ll come in handy: 1.

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Top Cross-Platform App Development Companies in 2020

The Product Coalition

Are you still thinking over whom you can trust and depute implementing your big app idea? To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. We’d answer?—?because

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Best Product Growth Platforms for SaaS

Userpilot

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.