article thumbnail

BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

article thumbnail

Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reveal VS Looker for Embedded Analytics; Which Solution Is Better for You?

Reveal

Reveal Embedded Analytics. This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business. What is Looker? What Is Looker? Table of contents: What is Reveal?

article thumbnail

The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.).

article thumbnail

The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.).

article thumbnail

Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? opportunities).

article thumbnail

Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

I found myself writing stories, pulling together some analytics, doing ‘normal’ Product Manager things. In this discussion, he shares how he is blurring the lines between product development, product management, design, analytics, strategy, and operations at Drift to create the role they now know as Product Operations. JJ: Exactly.