Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. We’ll also make sure to look at the best tools for the job.

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. In this guide, we’re going to show you how to use data analytics to improve the customer experience! What is data analytics for customer experience?

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

MAY 24, 2022

Customer acquisition, engagement, retention are essential ingredients for growing a SaaS company. It’s literally impossible to succeed without scoring decent points on all three metrics. This article throws light on what each of these metrics means, why they’re important, and how you can improve them for your SaaS.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? Consumer touchpoints help to evaluate the degree of customer satisfaction and timely spot friction points (product bugs, lousy customer experience, poor UX, etc.). Group customer touchpoints by using the Pirate metrics framework.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. Book a demo to learn how it can help you, too.

Analytic Tools 95

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 95

Userpilot

FEBRUARY 4, 2023

Need an example of strategic initiatives so you can implement them in your SaaS business? To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. You can develop and execute strategic initiatives with the OKR framework.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. A good customer churn rate is 3% or less for SaaS companies.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Customer Experience 98

Userpilot

FEBRUARY 25, 2024

It gives you the analytics to see what they are clicking and where they are leaving. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Userpilot

JULY 9, 2023

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Card sorting and fake door testing are useful testing methods before the product launch. Let’s get right to it! Let’s get right to it!

User Testing 97

User Testing Product Research Customer Experience User Experience 97

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. Romain “Ro” Duboc, GM of Toucan Toco.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Alchemer Mobile

NOVEMBER 10, 2022

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Gainsight

APRIL 30, 2019

As a product manager, metrics affect every move you make. Today’s Product teams are under increasing pressure to deliver outstanding products and exceptional user experiences. Three new market dynamics have contributed to the evolution of our product expectations: Subscription models. Access to data.

Onboarding KPIs 65

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 65

The Product Coalition

DECEMBER 2, 2020

Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. How much traffic does your product have? Do you have product-market fit? What job or task or experience are they leveraging your product for? What’s your core product loop?

User Testing 97

User Testing Product Research Testing Onboarding KPIs 97

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. The article will teach you how to design an onboarding strategy for your SaaS. We also share onboarding best practices and how Userpilot can help you implement them. It lets them realize product value and drives product adoption.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

APRIL 30, 2024

Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue. Market development targets new markets with existing products, while product development – existing markets with new products.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. The product, sales, marketing, and CS teams all play a role in the onboarding concerto.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

MAY 23, 2024

To successfully compete in saturated SaaS niches, having a robust product isn't enough. We also share 10 customer experience best practices that will help your product exceed customer expectations and retain them long-term. In the article, you will learn how to build your customer experience strategy.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

FEBRUARY 20, 2024

What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.

Data Visualization 105

Data Visualization Feedback Software Research Software User Testing 105

Userpilot

APRIL 28, 2023

Have you ever abandoned a product due to poor customer onboarding? One where you have to teach yourself how to use the product? If your users aren’t activating or adopting your product, you likely don’t have a proper customer onboarding strategy, or it’s not doing what it should.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

JANUARY 23, 2023

With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. The main difference between KPIs and OKRs is that OKRs set the direction for CS strategies, while KPIs measure progress against customer success OKRs. – Offer trials for premium features.

Feedback Software 97

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 97

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. What is marketing resource management (MRM)?

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Customer Experience 98

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. It’ll also drive sustained growth at lower costs by measuring the impact that different marketing efforts have on product growth. Conducting marketing experiments comes down to choosing your goal, hypothesis, audience, and metrics.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Userpilot

FEBRUARY 6, 2023

It begins with the first customer interaction and continues in-app past the activation point until the user becomes a brand advocate. On the other hand, the classic marketing funnel is more product-focused, while the sales funnel primarily aims to drive more conversions and not much else. An engagement funnel is customer-focused.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

APRIL 8, 2024

Following the right SaaS growth strategies can make a difference in how your business evolves and survives. Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies. Identifying key metrics. Interested in driving product growth?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Mixpanel

AUGUST 3, 2023

Table of Contents Intro Build a strong foundation How can you identify the metrics that measure success? How can you support audience tracking with product analytics? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Product-led. Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you support audience tracking with product analytics? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you support audience tracking with product analytics? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Product-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. If nobody knows you’ve launched a new feature, you can’t expect anybody to start using it.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76