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My 2021 Book Recommendations

The Product Coalition

This year I developed a new reading approach, in which I read several books in parallel, usually from different topics. Yes, there are four quotes instead of just one :) This book is my number one for this year, and I will defiantly read it a few more times as it changed the way I think about strategy.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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Product Dogfooding in Software Development: A Quick Guide (+Best Practices)

Userpilot

That’s what you’ll find out from this article. Using the product to solve real-world problems also helps them to better empathize with their customers and understand their needs and pain points. Thanks to dogfooding, companies increase their chances of delivering a positive user experience right off the bat.

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How to Perform Customer Needs and Wants Analysis

Userpilot

Your product needs to serve your customers, and a customer needs and wants analysis helps to ensure you are addressing all customer pain points. These insights can inform your product development and keep a pulse on any changes in your customer’s needs and wants. Book a demo to learn more!

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas. Next, create user personas. Follow our 6-step guide.

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. What are customer discovery questions?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Book the demo!