Userpilot

JULY 15, 2021

To build a product marketing team in SaaS, you first need to ask yourself: Do you rely on your sales team to convert trial users into paying customers or are you using a product-led approach ? Onboarding responsibilities: help trial users realize and experience the value of the product. Customer persona. Customer journey.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. Personalizing customer workflows according to their needs.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Modus Create

NOVEMBER 23, 2021

In this article, we will focus on two concepts that help agile project teams ensure: they are ready when they get a green light for a project deliverable; and. It is critical to confirm these definitions early to reduce risks during execution. Definition of Ready. Definition of Done. DoR vs. DoD . INVEST Principle.

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Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 12, 2022

Investing in customer delight is a great business strategy to: Engage customers until they become loyal promoters. Increase customer lifetime value. But what does it even mean to delight customers? Customer delight is consistently exceeding your customer’s expectations across the entire journey.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

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Product Research User Testing Research Software Data Visualization 266

Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Trigger personalized experience flows based on user behavior. What is customer experience?

Customer Experience 98

Customer Experience User Testing Customer Feedback Data Visualization 98

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

The Product Coalition

MARCH 10, 2021

Given that you have a team, this article reveals four dimensions of a teaming agreement, with tips and links to practical tools and insights from human behavior experts. b) Publish the product leader’s promise: Consider a Definition of Ready conversation to help the team agree on how the product lead will refine the work for development.

Research Software 134

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Userpilot

OCTOBER 22, 2023

Bringing back dormant users and getting them to adopt your product brings greater ROI than acquiring new users. Re-engaging these users can also supercharge your product growth. This article explores who a dormant or inactive user is, how you can identify them, and the steps you can take to re-engage them.

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Userpilot

JUNE 12, 2024

Keep customers at the heart of all strategies : Growth is only possible if you produce something customers like that caters to their needs and pain points. This is why growth managers heavily rely on customer feedback to drive product enhancements. Do better and balance both to drive long-term business growth.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. How do you create a robust product funnel for your SaaS?

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Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

JULY 8, 2022

Ever wondered what your users think about your product’s features, UI design, and quality? Product experience insights help you understand how customers feel about your product, and how they react and interact with it. Product experience (PX) is the customer’s overall experience and interaction with the product.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience Feedback Software 98

Userpilot

MARCH 7, 2024

These are the main questions the article explores. We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. What is user engagement? Let's dive right in!

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. Then dive into, how do you get it?

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User Testing Product Research Customer Feedback Research Software 59

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. Customer experience Key Performance Indicators are the metrics that measure the level of interaction between the company and customers.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

The Product Coalition

FEBRUARY 19, 2023

In Product Management, user friction is not always a bad thing. Let’s learn about how you can use friction to help consumers recognize what’s important and increase their trust in your product or service. We often obsess over reducing friction for users. But have you considered introducing friction by design?

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Reporting Tools Customer Experience Healthcare Entertainment 128

Gainsight

JUNE 11, 2019

We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. The customer, of course! So it makes sense that this is happening—both organically and as part of a customer-centric strategy. Engagement data.

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User Friction Onboarding KPIs Customer Experience Customer Feedback 70

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. Looking at long-term goals is definitely one of the things that make any strategy hard to build, but for product strategy that is not the hardest part. This should be your first step into product strategy.

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Vision Product Strategy Strategy User Friction 104

The Product Coalition

MARCH 7, 2023

I try to keep an open mind and dig deeper if I come across an important desire or pain point for the user, even if it’s unrelated to my originally intended topic. If I hear a statement by the user that could warrant more clarity, I use the “What’s [blank] about it?” instead of “How often do you look at the leaderboard?”

User Testing 118

User Testing Customer Feedback Customer Experience Data Visualization 118

The Product Coalition

NOVEMBER 1, 2020

Part 3 of series on experimentation This Article will cover: How to create an experimentation idea backlog? It is otherwise very easy to fall into a trap of coming up with ideas that are based on personal preferences and likely not relevant to our customers. so our customers probably will not react either. Test everything!

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Research Software Feedback Software Systems Review Product Research 174

ProductPlan

AUGUST 30, 2021

The definition of a concept review is the initial idea for a new product or feature and its implementation. For example, in her article “From Idea to Solid Concept and the Art of a Good Concept Review ,” Christina Gkofa writes: “The concept review is a decision meeting. For instance, product managers can identify customer pain points.

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Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Usersnap

FEBRUARY 4, 2019

Customers making purchases. And what keeps customers making purchases? The question then becomes how you determine the satisfaction level of your customers. Monitoring customer satisfaction means getting feedback from them. Unfortunately, a lot of customers ignore those emails. And what makes a business successful?

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User Testing Customer Feedback Feedback Software Customer Experience 70

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. Product design team: Your user-centered design experts will gather early feedback about product concepts and help solve an existing customer problem. users hate a concept – or it's not technically feasible).

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product Coalition

MARCH 19, 2019

This article is not about the “right answer” of product management. To those of you who just started your PM career or are considering to take the leap, I hope this article will make you less uncertain about yourself and about product management. As a product manager, we may all, at one point, be facing the question?—?shall

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Userpilot

JANUARY 20, 2022

Let’s begin with a definition, just to make sure that we’re on the same page about what a tooltip is. On the Userpilot blog, we often emphasize how versatile the tooltip is as a means of customer education. Possible use cases include: User onboarding interactive walkthroughs tooltips. What is a tooltip?

Onboarding KPIs 98

Onboarding KPIs Data Visualization Customer Experience User Friction 98

The Product Guy

MAY 7, 2020

This is my motivation behind writing this article. This article explores multiple aspects of product management. Primarily there are 3 major aspects to understanding and performing well as a Product Manager, which are as listed below: Understanding the Role Definition Hard Skills required for the Role Soft Skills required for the Role.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? This article answers that and more. The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

MAY 17, 2022

If you’re wondering where to start, this article is exactly what you need. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. Product improvement is adding changes to a product to get new customers, retain active users , and recapture lost customers.

Feedback Software 98

Feedback Software User Testing Product Research Customer Feedback 98

Userpilot

APRIL 4, 2024

In this article, we’ll take a closer look at what product engagement is and how you can measure it. TL;DR Product engagement is the level of engagement with which users interact and stay involved with a product. Increasing engagement is crucial to helping users find value in your product. Let’s dive right in.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

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Feedback Software Analytic Tools Research Software User Testing 105